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Contest for product reviews legal?

Discussion in 'Black Hat SEO' started by mrmidjam, Aug 29, 2016.

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  1. mrmidjam

    mrmidjam Regular Member

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    Wasn't sure where to post this, hope it's in the correct category.

    To help create content on the product pages of my video game eCommerce site I was thinking about running a contest where the entrants would write / submit a review / rating of a game on my site 30 words minimum, after say 2 weeks I would randomly select a winner from a list of review authors who would receive a prize (around £50 value). I would then promote the contest through social media etc.

    Has anyone done this? Is this totally legal?
     
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  2. Unreliable Witness

    Unreliable Witness Regular Member

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    The concept is legal, although I believe there is UK law about raffles (which this is - contributors "pay" by leaving a review). In practice, no-one is going to object.

    I'm pretty sure other UK retailers such as Waitrose have done something similar in the past.

    Instead of cash, you could offer vouchers from say Amazon or John Lewis. You can usually buy these at less than face value, so your prize is worth £50, but only costs you £45.
     
  3. Unreliable Witness

    Unreliable Witness Regular Member

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  4. mrmidjam

    mrmidjam Regular Member

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    OK thanks had a quick read over it, I'm not good with big legal words :)
    What I read from it is, basically it's a lottery if I'm randomly picking a winner?
    or because the entrant would need some type of skill (writing reviews) or knowledge (played the game)?
     
  5. Unreliable Witness

    Unreliable Witness Regular Member

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    I'm not giving you legal advice. The information you need can be found from the page I gave you.

    A lottery is where you pay to enter, and there is a limited number of competitors.

    I think to be completely safe, you need to make it a "free draw", open to anyone, not a simple lottery. To do this, you need to make sure the criteria for being included is not limited to people who have bought your game and left a review.

    This should be as simple as stating in the rules that you can also apply to be in the draw by sending their name and address to you by standard post. That way, anyone can enter.

    Is anyone who hasn't left a review really going to do that though?
     
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  6. mrmidjam

    mrmidjam Regular Member

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    lol sorry, thanks for clearing it up, makes sense now.