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Content scraped and ranks lost, what is the logical inference?

Discussion in 'White Hat SEO' started by purush24, Apr 20, 2015.

  1. purush24

    purush24 Newbie

    Joined:
    Nov 23, 2012
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    Simple question. Site loses ranks by about 30 positions. Around the same time, scrapers rank ahead when searching for "a full sentence within the content".

    What is the most logical conclusion?

    A. The site lost ranks because the content was scraped by hundreds of sites and ranks may restore if I rewrite content? OR
    B. The site was penalized for some reason and as a result it doesn't rank first for its own content. I have to first identify the reason and try to get rid of the penalty for it to rank for its own content?

    Background:

    • The loss of ranks did not coincide with any known algorithm update or Penguin/Panda/Pigeon/Doorway update.
    • There is no manual penalty warning
    • No hacked content
    • Still ranks 1st for its own brand name
    • Did not buy any blackhat links, PBN, text links, blogroll links, etc
    Please point me in the right direction.