Search engine optimization plays a major role in the domination of the country. Nowadays, search engine optimization finds a good position in the market and most of the people started doing search engine optimization. Today, internet becomes the important tool for the business and most of the transaction is done through internet only. So, search engine optimization finds a good demand in the internet market. Nowadays, more number of website has been started by the webmaster to provide quantitative information regarding their business. Search engine optimization can be done in more method and things done for the website is said to be the search engine optimization. The most important and essential factor to be considered is providing adequate and relevant information regarding the site to the web searchers. Providing adequate information and relevant information or content to the web searchers is the main objective of this search engine optimization. Content plays an important role in search engine optimization, because without content it is difficult for the web searchers to understand the matter. Most of the web searchers finds different types of information and when their search match your site, then your web site gets rankings in any of the algorithms like google, yahoo and msn. Generally, the web master who posses more knowledge and experience in search engines knows that, information or content with appropriate keywords plays an essential role. Search engine optimization cannot be done efficiently by all optimizer, only knowledgeable and experienced search engine optimizer can do effectively. Web masters put more amount of information for the site, to facilitate the web searchers at the time of their search. When the web searchers search for any information in the net, they should have to obtain appropriate and relevant information for their search. When more and more amount of information is provided in the website, then more number of web searchers tries your search. When more number of web searcher reach the website, then that particular site finds good demand in the net. When proper keywords and key phrases are included in the content, then the site ranks for the insisted keywords and key phrases. When more number of web searchers clicks the site, then the site attains the top most position in the rankings. It is the hands of the web master to make the site ranking in any of the top algorithms. The web searchers should have to know the needs and requirements of the web searchers and based on it, they try to provide information or content to the web searchers. The content provided by the webmaster should always relevant to your site and the searches of the web searcher. When your content does not relevant with site, then that particular finds difficult to rank. Proper keywords and key phrases should be insisted in the content in the correct manner, so that the site may rank immediately when it scrolls. Therefore content plays an important and essential role in top ranking of the website in any of the algorithms. Therefore relevant content with correct keywords insisted then the site will surely rank in the top position.