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Content: Mega article vs micro articles

Discussion in 'White Hat SEO' started by kontentguy, Jan 24, 2017.

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  1. kontentguy

    kontentguy Regular Member UnGagged Attendee

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    This is something I've been struggling with lately, any advice from people who have experience with this debate is appreciated:

    I always debate creating one mega page of 4k words
    vs
    8 pages of 500 words each targeting a different long tail keyword

    In the 4k version, each of those long tail keywords would be a paragraph header
    In the smaller version, each would be the title tag of the entire page.

    Heres an example:
    Macro topic: activities for senior citizens

    1) card games for seniors
    1a) solitaire
    1b) spades
    1c) go fish

    The above could be its own "card games for senior citizens" as a 500 word article with each game being an h2.
    Or it could be part of a mega article where "activities for senior citizens" is the h1, "card games for senior citizens" is an h2, and solitaire, spade, go fish are each an h3, and so on.
    And then the next h2 would be something like "arts and crafts for seniors", etc...


    I've utilized both but the results are murky. Til now I've looked at serps for the macro keywords im targeting and seeing whats ranking well. Curious what others think here.

    Thanks!
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    The fact is that you have to measure. There is no single formula for how much content or how much tuning. It is an arms race and it is all relative to the competition within each and every keyword.

    Your proposed structure is good but the degree of tuning you suggested is insufficient.

    If you don't measure each and every time you are either not doing enough and will likely not get the results you want OR you will do way too much and you will waste time, money, and effort needlessly. It is very unlikely that any advice not driven by current measurements will tell you what you need to know in terms of achieving competitive parity for content tuning.

    I pulled the factor correlations for "card games for senior citizens"

    upload_2017-1-24_7-51-13.png
    • 700 Keyword Matches on an average page 1 result.
    • 155 of those matches occuring in sentences. (Page 1 averaged about 60 sentences on the page so you are looking at averaging 3+ matches per page)
    • 20 matches in headings
    • 4 matches in your URL
    • page word count (after stripping HTML,scripts, and CSS): 1070
    • Up to 6 matches in the meta description
    • While some sites are getting away with 6 title matches I would limit that to between 1 and 4 and over compensate elsewhere.
    Google considers all of these as at least partial matches for the search terms (google makes them bold in the SERPs):
    • activities
    • activities for senior citizens
    • activities for seniors
    • activities-for-seniors
    • activitiesr
    • card
    • card game
    • card game for older
    • card games
    • card games for elderly
    • cards
    • citizen citizens
    • elderly
    • elderly activities
    • elderly games
    • elderlyactivities
    • elders
    • game
    • game activities for seniors
    • game's senior citizens
    • games
    • games activities
    • games for elderly
    • games for older
    • games for senior citizens
    • games for seniors
    • games-for- senior
    • games-for-elderly
    • games-for-older
    • games-for-senior
    • games-for-seniors
    • games_for_senior
    • gamesforseniors older
    • senior
    • senior card
    • senior citizen card
    • senior citizen card games
    • senior citizens
    • seniorcitizens
    • seniors
    IMPORTANT NOTE: You need to visit your competitors and see how they get such high match counts without getting penalized. You also do not want to scare away your visitors. So there is a correct way to do it and usually multiple strategies.
     
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  3. kontentguy

    kontentguy Regular Member UnGagged Attendee

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    thank you for the extensive reply!

    is there an easier to use/understand online tool that for the most part replicates your results?
     
  4. MisterF

    MisterF Jr. VIP Jr. VIP

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    I'd suggest doing a mix.
    I prefer a writer ding me an article to let the article flow and not just stop dead on 499 or 501 words.

    Don't accept articles full of fluff or filler just to reach a word count.
     
  5. sciita

    sciita Regular Member

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    Which tool do you use to collect such data, please share :)
     
  6. kontentguy

    kontentguy Regular Member UnGagged Attendee

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    of course not
    im not referring to a 4k word article full of fluff
     
  7. domainmadness

    domainmadness Senior Member

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    I'd say that you should do both.

    Write the 4k word mega article that briefly talks about everything on the subject.

    Then write around 1k words from individual subtopic.
     
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  8. Nargil

    Nargil Jr. VIP Jr. VIP

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    I just uploaded a 15K massive review article for one of my Amazon sites a few days back, so I will let you know how it fares. :)

    From what I am seeing, the more, the better. Google starts to love pages with shittons of content and the sheer amount of longtails that you "catch" with this approach is amazing. More is more than less - lol
     
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