This for everyone in doing SEO for businesses. So you have a local client in a targeted niche. You need content for their blog. My strategy: Offer customers a gift card for an article! It costs the client half the price because of their natural profit margins, and the customer loves it. Some of the customers of the local business will be VERY passionate about the product/service and can offer some excellent insight. I had a customer write a 1700 word article, that got plenty of views from local customers and prospective customers, and then it only costed a $51 credit, on a 95% profit margin product!! That's $3 per word! Doing this got me first of all, GREAT content. I don't mean their grammar and writing ability was great, but I mean their knowledge was SPOT on. Most writers don't know everything about specific industries. If you run an automotive shop, it's hard to generate content without someone very knowledgable. Free oil change for an article? Offer that to your top 3 customers who are very frugal. They'll eat it up. This obviously doesn't work in some niches but it does work in many if you're creative. This article was syndicated.