Consumers feel used by market

Let me explain further... I'm running a Facebook ADS campaign and some of the things I've noticed are some consumer complaints saying that every campaign is the same: click on ads - watch vsl and after purchase. In short, they feel used.

How can I get over this? in case you got confused or something, you can ask...

RobJ said:

Let me explain further... I'm running a Facebook ADS campaign and some of the things I've noticed are some consumer complaints saying that every campaign is the same: click on ads - watch vsl and after purchase. In short, they feel used.

How can I get over this? in case you got confused or something, you can ask...

Click to expand...

I've noticed the same, the audiences are all heavily saturated because of how small the FB active user base is becoming.

The best course is to find innovative VSLs or ther sales techniques. Alternatively, you might want to start targeting a broader or more unusual interest audience.

FB has had some problems in attracting a new audience for quite a time now, and I think the reason for it lies in the fact that there weren't some significant changes made there lately, so many things are repetitive, and the same goes for ads. They often lack some originality and that's why people can feel used nowadays they really seem like just another TV commercial with the sole purpose of selling and they don't give any additional value. I think it could be overcome by offering something new, making some creative videos and images that will be part of ads, and that will really catch users' eyes and make them think about our offer. Not so easy to be achieved, but with some effort and imagination, we could make something that would convert a lot better.