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Consultants, I Need some "Dealing With Clients" Advice

Discussion in 'Black Hat SEO' started by JoshN, Sep 11, 2012.

  1. JoshN

    JoshN Junior Member

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    I am sure this thread could evolve even further once I'm dealing with client nightmares but for now i really need some guidance on how you sell and price your services.

    I've got a potential client who runs a very established online directory of regional Bed and breakfast's they had approx 100k visitors last year and they gave me a conversion rate of about 25% with about an avg sale price of $400. These are just numbers off the top of my head. The revenue figure when I calculated it was over 10 mill/yr.

    They don't seem that big though. Anyway it looks like their main site is mid page for most of the half dozen major keywords they're looking to rank for. They are getting beat mainly by other national bed and breakfast directories. Not by a lot though. Their on site SEO is non existant, they dont use the keywords they are ranking for in the title, meta, or body of the homepage. So I know I'll have to go through and do a lot of cleanup on their 350 indexed pages, but I really have no idea how long that'll take me.

    Also their competitors are buying links, and I know I could buy links from the same places but without talking to each I don't know what the budget will be.

    I think this is all they'll need to get the ranking they want, but I plan to get these guys on adwords. The avg CPC for most of the long tails are around $1 so the ROI should be off the charts.

    My main question is with variables like this how do you charge someone. How do you put together a proposal without this data up front?

    I think I can help these folks with some basic but labor intensive work, but how much to charge and how to charge is still something I'm new at. They know I'm new to SEO consulting too so take that into consideration too.

    Thanks guys
     
    Last edited: Sep 11, 2012
  2. midnight_focus

    midnight_focus Power Member

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    I'd charge 10-20% of the profit from your leads
     
  3. james406

    james406 Junior Member

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    25% seems suspiciously high for a conversion rate - definitely worth checking that.

    I reckon you need to clearly outline how much extra traffic you could bring. Make sure your costs are under this amount. Don't take the piss, but there's no reason you couldn't make a fortune. I reckon if you can increase revenue by £50,000 per year, then you should be able to take £10,000-15,000 or so per year - I agree with the above basically. Be very careful about link buying with a client's site though!
     
  4. SuperDuran

    SuperDuran Newbie

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    For the on page stuff. I would calculate how much time it would take me to optimize one page. Multiply by your hourly rate and by how many pages needed. Double it to Have a safety buffer. That's your quote for on page SEO work.

    I would do the same for the link building. Basically double or triple what you are paying for it. I'm assuming your hiring someone for the link building.

    That's if they don't like the percentage route midnight has suggested. Even though I'm all for the percentage route.
     
  5. JoshN

    JoshN Junior Member

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    I know... As I said I just dont get the sense that this small little company is making 10+ mill a year. They don't have many expenses. But then again they are in the business of renting out bed and breakfast's not running a website. They just use the website to bring in the leads. So I can see where they say 400 as an avg sale price (avg cost of someone staying somewhere for the weekend), but unless they own all the B&Bs thats not really revenue to them.

    I will be careful with the link buying, I was planning on only buying from a site that takes donations. Maybe suggest they donate to a local charity in exchange for being listed on their website as a coporate sponsor sort of thing. Not buying links like you buy on a link network or anything like that. This method has been promoted even by major sites like seomoz.

    So for on site, how much do you guys charge per hour?
    I really dont think the on site stuff will have an immediate affect, as important as it is, and it will be the most costly just due to labor, even if I was charging only like $30 an hour. If anything this is a job I would outsource. On the other hand I would peronally handle the backlinking. The site is already pr5 and has been around since 1996, and has a few hundred links. There are still some big travel sites they aren't listed on, and I saw some guest blogging opportunities on sites that are pretty powerful. I think 10-20 good pr3 or better links with targeted anchor text will be all they need combined with the on page seo.

    The thing is those 6 major keywords they want to rank for only accounted for about 3000-3500 20k organic traffic they had last quarter. So while they didn't send me their full analytics report I can already bet they are getting longtail keyword traffic from their blog (not optimized either and its wordpress so it'll be cake to optimize)

    I like the percentage idea, I just need to scrutinize that 25% close ratio and avg sale price
     
    Last edited: Sep 11, 2012
  6. JoshN

    JoshN Junior Member

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    Feel free to poke holes in any of my plan BTW.

    I am finding local networking events are the best way to get in touch with people cold calling is pretty much useless