Consultants, I Need some "Dealing With Clients" Advice

Discussion in 'Black Hat SEO' started by JoshN, Sep 11, 2012.

  1. JoshN

    JoshN Junior Member

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    I am sure this thread could evolve even further once I'm dealing with client nightmares but for now i really need some guidance on how you sell and price your services.

    I've got a potential client who runs a very established online directory of regional Bed and breakfast's they had approx 100k visitors last year and they gave me a conversion rate of about 25% with about an avg sale price of $400. These are just numbers off the top of my head. The revenue figure when I calculated it was over 10 mill/yr.

    They don't seem that big though. Anyway it looks like their main site is mid page for most of the half dozen major keywords they're looking to rank for. They are getting beat mainly by other national bed and breakfast directories. Not by a lot though. Their on site SEO is non existant, they dont use the keywords they are ranking for in the title, meta, or body of the homepage. So I know I'll have to go through and do a lot of cleanup on their 350 indexed pages, but I really have no idea how long that'll take me.

    Also their competitors are buying links, and I know I could buy links from the same places but without talking to each I don't know what the budget will be.

    I think this is all they'll need to get the ranking they want, but I plan to get these guys on adwords. The avg CPC for most of the long tails are around $1 so the ROI should be off the charts.

    My main question is with variables like this how do you charge someone. How do you put together a proposal without this data up front?

    I think I can help these folks with some basic but labor intensive work, but how much to charge and how to charge is still something I'm new at. They know I'm new to SEO consulting too so take that into consideration too.

    Thanks guys
     
    Last edited: Sep 11, 2012
  2. midnight_focus

    midnight_focus BANNED BANNED

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    I'd charge 10-20% of the profit from your leads
     
  3. james406

    james406 Junior Member

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  4. SuperDuran

    SuperDuran Newbie

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    For the on page stuff. I would calculate how much time it would take me to optimize one page. Multiply by your hourly rate and by how many pages needed. Double it to Have a safety buffer. That's your quote for on page SEO work.

    I would do the same for the link building. Basically double or triple what you are paying for it. I'm assuming your hiring someone for the link building.

    That's if they don't like the percentage route midnight has suggested. Even though I'm all for the percentage route.
     
  5. JoshN

    JoshN Junior Member

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    Last edited: Sep 11, 2012
  6. JoshN

    JoshN Junior Member

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    Feel free to poke holes in any of my plan BTW.

    I am finding local networking events are the best way to get in touch with people cold calling is pretty much useless