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Consolidate multiple domains to one new domain?

Discussion in 'White Hat SEO' started by asker1, Sep 29, 2016.

  1. asker1

    asker1 Junior Member

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    Hi,

    lets just say that I have 3 domains:
    1) loans
    2) car insurance
    3) life insurance

    I am thinking about merging them somehow so my resources wont be spread thin across 3 different domains. Also a huge factor - i would like to build a big brand that people will recognize.

    The domain names are mostly niche specific, so I cant use any of them as the master domain. I will have to buy a 4th new domain for that and 301 all of the current one there (while maintaining URL structure as much as possible) .

    Do you think its a smart thing to do?
    Are insurances and loans niche relevant and close to each other? I am not entirely sure.

    I see it like this:
    +one big brand
    +instead of managing 3 different domains, I will have just one
    +purely speculative - it should have better rankings because my PBN will link to 1 site instead of 3 . Also much more content etc.
    +synergy - maybe clients will buy multiple different products if they see it under one roof?

    -completely new domain = no authority? Will I loose my positions?
    -how will the branded backlinks of the current domains help the new domain if it has another name? Branded backlinks are a huge part of my backlinks.
    -my PBNs will have many links pointing to the same domain if i will merge them. Could this be a problem?

    Also I would redirect the homepages like this:
    loan website homepage => newwebsite.com/loans
    car insurance website homepage => newwebsite.com/car-insurance
    etc.
    Is it a wise thing?

    Thanks! :)
     
  2. asker1

    asker1 Junior Member

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    Shameless bump :D ....
     
  3. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Are all 3 domains in Webmaster Stools?
     
  4. asker1

    asker1 Junior Member

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    Yes, they are all in my webmaster tools.