Hi,
lets just say that I have 3 domains:
1) loans
2) car insurance
3) life insurance
I am thinking about merging them somehow so my resources wont be spread thin across 3 different domains. Also a huge factor - i would like to build a big brand that people will recognize.
The domain names are mostly niche specific, so I cant use any of them as the master domain. I will have to buy a 4th new domain for that and 301 all of the current one there (while maintaining URL structure as much as possible) .
Do you think its a smart thing to do?
Are insurances and loans niche relevant and close to each other? I am not entirely sure.
I see it like this:
+one big brand
+instead of managing 3 different domains, I will have just one
+purely speculative - it should have better rankings because my PBN will link to 1 site instead of 3 . Also much more content etc.
+synergy - maybe clients will buy multiple different products if they see it under one roof?
-completely new domain = no authority? Will I loose my positions?
-how will the branded backlinks of the current domains help the new domain if it has another name? Branded backlinks are a huge part of my backlinks.
-my PBNs will have many links pointing to the same domain if i will merge them. Could this be a problem?
Also I would redirect the homepages like this:
loan website homepage => newwebsite.com/loans
car insurance website homepage => newwebsite.com/car-insurance
etc.
Is it a wise thing?
Thanks!
lets just say that I have 3 domains:
1) loans
2) car insurance
3) life insurance
I am thinking about merging them somehow so my resources wont be spread thin across 3 different domains. Also a huge factor - i would like to build a big brand that people will recognize.
The domain names are mostly niche specific, so I cant use any of them as the master domain. I will have to buy a 4th new domain for that and 301 all of the current one there (while maintaining URL structure as much as possible) .
Do you think its a smart thing to do?
Are insurances and loans niche relevant and close to each other? I am not entirely sure.
I see it like this:
+one big brand
+instead of managing 3 different domains, I will have just one
+purely speculative - it should have better rankings because my PBN will link to 1 site instead of 3 . Also much more content etc.
+synergy - maybe clients will buy multiple different products if they see it under one roof?
-completely new domain = no authority? Will I loose my positions?
-how will the branded backlinks of the current domains help the new domain if it has another name? Branded backlinks are a huge part of my backlinks.
-my PBNs will have many links pointing to the same domain if i will merge them. Could this be a problem?
Also I would redirect the homepages like this:
loan website homepage => newwebsite.com/loans
car insurance website homepage => newwebsite.com/car-insurance
etc.
Is it a wise thing?
Thanks!
