Hi, lets just say that I have 3 domains: 1) loans 2) car insurance 3) life insurance I am thinking about merging them somehow so my resources wont be spread thin across 3 different domains. Also a huge factor - i would like to build a big brand that people will recognize. The domain names are mostly niche specific, so I cant use any of them as the master domain. I will have to buy a 4th new domain for that and 301 all of the current one there (while maintaining URL structure as much as possible) . Do you think its a smart thing to do? Are insurances and loans niche relevant and close to each other? I am not entirely sure. I see it like this: +one big brand +instead of managing 3 different domains, I will have just one +purely speculative - it should have better rankings because my PBN will link to 1 site instead of 3 . Also much more content etc. +synergy - maybe clients will buy multiple different products if they see it under one roof? -completely new domain = no authority? Will I loose my positions? -how will the branded backlinks of the current domains help the new domain if it has another name? Branded backlinks are a huge part of my backlinks. -my PBNs will have many links pointing to the same domain if i will merge them. Could this be a problem? Also I would redirect the homepages like this: loan website homepage => newwebsite.com/loans car insurance website homepage => newwebsite.com/car-insurance etc. Is it a wise thing? Thanks!