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Confused with squeeze page strategy and keyword matching domains

Discussion in 'White Hat SEO' started by kaytemp, May 27, 2009.

  1. kaytemp

    kaytemp Newbie

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    I'm a noob having a hard time planning my IM strategy. I'll be providing professional services, so let's use the real estate market to illustrate my situation. Let's say I want to rank highly for at least three keyword phrases ("beachfront homes", "waterfront property", and "oceanfront real estate"). And I expect to have a main website with lots of articles, videos, etc to entice prospects to contact me via email or phone.

    I'm having a hard time matching this with what I've read many times on BHW:
    1. have a lot of quality backlinks to help your SERP ranking
    2. have a lot of quality content to help your SERP ranking
    3. have a domain name that matches the keyword phrase to help your SERP ranking
    4. Have the SERPs return a "squeeze page"


    I can buy domain names that match the keywords, and set up squeeze pages that on these domains, but the bulk of the backlinks and content would be added to the main website and not the squeeze pages (right?) - so how do I get the squeeze pages to rank in the SERPs?? Using this real estate example, let's say the "beachfront homes" keyworded squeeze page offers an ebook on "10 traps to avoid on beachfront property." When I write a new article or make a new video on "beach errosion issues", I'm going to add it to the main website and not this squeeze page - right? So how do I get the squeeze pages to rank highly?

    Do I forget about squeeze pages and domain names matching keywords and instead focus on getting pages within my main site to rank and hope prospects click the "contact us" button? Essentially I want to spend my time writing articles and making videos that create the juice that gets rankings and eventual clients via serps so what is the best way to display this content to start (one website, multiple squeeze pages, blogs,...)?

    I could develop whole websites around each keyword phrase, but then I would likely have duplicate content unless I divided the content between the sites, reducing the value of all of them significantly. This doesn't seem to make sense.

    Primarily, I guess I'm lost on how you would use multiple domains with matching keyword phrases and how to get squeeze pages to rank.

    thanks for any advice
     
  2. blackieman

    blackieman Power Member

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    This is the choice between authority site and a sniper site (see 'google sniper' in downloads). Sniper sites are thin sites (say 10 pages) focusing on a certain keyword, and low maintenance.

    In a sniper site, only the home page has high value content, the other pages are there to prop up the home page thru links. So you need less valuable content on these than you are talking about.

    I think you are going for authority site, and you WILL rank for all kind of stuff if you have a 'fat' site, and if you can get links from other authority sites in your niche.

    But then I would say buy the three keyword domains, and put some pages up.. it does not hurt, but spend most of your time developing your authority site.
     
  3. shapeshift3r

    shapeshift3r Junior Member

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    IMO squeeze pages are over hyped.
    Dont worry about getting your squeeze page ranked, just put an opt in box right on your site instead. People will use it.

    Have a squeeze page, but only send specific traffic there. Don't worry about getting it ranked. Send traffic to it though articles, online marketing, etc.
     
  4. kaytemp

    kaytemp Newbie

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    thanks for the replys. So should I have three specific pages on my main website with each targeted to rank high for a different keyword? What is the strategy to rank well for the handful of keyword phrases related to the services offered via this website?
     
  5. yeti_racer

    yeti_racer Junior Member Premium Member

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    That would be a good way to do it. From your example you could do:
    Code:
    realestatekeyworddomain.com/beachfront-homes/
    realestatekeyworddomain.com/waterfront-property/
    realestatekeyworddomain.com/oceanfront-real-estate/
    
    You should be able to figure out where to point your anchored links (beachfront homes, waterfront property, and oceanfront real estate) based on those URLs. Note that these don't have to be literal "squeeze pages", but they do need to have a defined purpose. If that is buying your guide, calling you on the phone, or clicking an ad. Make it simple for the user to do. Also, if there is 1 main "big daddy" phrase, then you can put a link in each post to it that points to your homepage. Keep it on topic though.

    For sites I've done kinda like this for the main phrases I wanted to target I made them wordpress pages; not blog posts. Then, when I write a blog post (see your note about good content) I can just link to that page using the desired anchors.

    Maybe this is clear enough?
     
  6. shapeshift3r

    shapeshift3r Junior Member

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    Yea, just have separate categories or sub domains for each keyword.
     
  7. kaytemp

    kaytemp Newbie

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    very clear - thanks for the fast and to the point info!
     
  8. 1renegade

    1renegade Registered Member

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    Great input shapeshift3r, focusing on the opt-in box on your main site and driving targeted traffic to the squeeze pages from other sources is good advice.
    kaytemp, good luck with your project :)