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confused about G keyword tool "competition" factor

Discussion in 'Black Hat SEO' started by loclhero, Jan 5, 2012.

  1. loclhero

    loclhero Supreme Member

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    I've seen threads where you should look for low competition rating keywords but other threads stating that if it's a low comp kw, it's unlikely any adsense ads will get clicked.

    So if I have a nice niche kw with about 2000 searches monthly and a cpc of over $4.00 but a high (0.96) comp factor, is that good or bad?
     
  2. LBrown

    LBrown Senior Member

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    Having a high competition is good. That is measuring how many advertisers are competing to place ads for that keyword.

    One way to check profitability of a keyword is to Google the keyword. If there aren't a lot of Google ads it probably won't be a profitable keyword. If Google has tons of ads in the sidebar then you know it is profitable.
     
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    Last edited: Jan 5, 2012
  3. teeniegenie

    teeniegenie Supreme Member

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    LH: as you know, the ky tool comp is for the advertisers. My opinion is that the comp has nothing to do w/if your ads will get clicked. That all has to do w/placement on your site and the ranking of your site's page that has the adsense ads on it. I believe that the higher competition is good because it ensures a wide possibility of ads to be on your site instead of some generic Google ad (which shows up now and then when other ads aren't available).

    Just my $0.02.

    One thing to try and test how many possible ads are out there for your niche is to go into adwords for the niche and start bidding up and down from the average CPC you have. See how quickly things change in regards to your competition and it will give you a sense of what's possible. Hope that makes sense...
     
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  4. clyde

    clyde Elite Member

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    Depends on what you want to do, for SEO purposes that's good, for PPC, bad.
     
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  5. Execute

    Execute Supreme Member

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    It is mainly for PPC purposes so not for competition on the actual web page, the main decider for the competition on the web page is backlinks and on page SEO which the google keyword tool doesn't show, however if it is high you know that if you manage to rank there that you should see some clicks with quite a high CPC because there are quite a few people competing the the keyword.
     
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  6. zebrahat

    zebrahat Elite Member

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    Exactly. And if one has the time to track the search results for the keyword for a week or two, it's possible to tell how to use the keyword from noting which ads continue to come up. The more successful the PPC campaign, the more likely that ad is going to continue to be used, meaning the ad's verbiage represents the most profitable use of the keywords.
     
  7. NoHoneyWithoutMoney

    NoHoneyWithoutMoney Regular Member

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    High / Low has nothing to do with people clicking ads. Its for PPC
    However you can use this this as follow
    Make Less but forever , Less is better and easy for seo .
    High may get you more money but not a million extra pennies.
    If you go for high you will be fighting all life , as more companies will be trying same KW on their own sites as well.
    I have seen experts saying high is better thats not right ( with respect to them)

    Provided CPC and searches are same

    High = more time on seo = more costs on seo = more time to reach to NO 1 = Less chance to stay there = About the same money as low

    Low = less time on seo = less costs on seo = less time to reach to NO 1 = More chance to stay there = About the same money as HIgh

    Traffic is traffic if they will click or not is not predictable . So I dont agree for high .
    I look for high searches / high CPC and more on local as most of times G results on page 1 will vary for each county
     
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    Last edited: Jan 5, 2012