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CONCLUSIVE guide to "Google Webmaster Tools notice of detected unnatural links"

Discussion in 'Black Hat SEO' started by w0rmz, Mar 29, 2012.

  1. w0rmz

    w0rmz Newbie

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    Hello BHW.

    I'd like to start by by offering some sound knowledge on the topic of "Google Webmaster Tools notice of detected unnatural links", and conclude with some practical advice.

    1. Removing Speculation.

    Google has a history of making dramatic tweaks to their algorithm to combat manipulative SEO techniques. More recently we've seen a number of "aggressive" tweaks that have "worked" against some of the more "simple" manipulative techniques. As a result, I've read hundreds of posts speculating on penalties, fixes, plans and more.

    But first, what is simple?

    Without sounding patronizing, please consider the following:

    To me, Simple links equal the quick, easy, cheap, bulk, automated generation of links. No, they're not "bad", but they are simple.

    Now that we've got this covered, Let me identify the difference between "Site" and "page".

    A site is your domain and all the pages falling under this domain.
    A page is a single web page, with a unique URL.

    Next, I'd like to introduce you to the idea of "iterations".

    "Pagerank" is an algorithm which formed the basis of googles "link indicated seach algorithm" invented by none other than Larry Page (and no, it has nothing to do with a web "page").

    wikipedia . pagerank

    This pagerank algorithm basically attempts to calculate how many "links" would need to be clicked if you started at one random website on the internet, to get to, say, your website. The more clicks, the lower your rank. Try to think about this. A link from a page, that has many other links to it, would dramatically decrease the average overall amount of "clicks" required.

    Each "layer" (or tier) of "back-link" to your site forms one "iteration", the more iterations performed, the deeper google goes into the "web" and the more accurate an idea of your "place" on the internet google gets. How many iterations does Google perform? I don't know, but i'd suggest, from an informed point of view it might be around 20.

    Now, this pagerank algorithm is the foundation. And since we're talking about "Google Webmaster Tools notice of detected unnatural links", allow me to get back on topic.

    How does this WMT message relate to all this other jargony stuff?

    Firstly, googles algorithm has to have "thresholds" to prevent innocent pages having an algorithmic match to specified "bad behavior". If your web-page is outside of these "acceptable" thresholds, then you're going to be penalized in some way. If enough of your pages are outside of these "thresholds" then your entire domain may be penalized. That is an important note.

    If you're seeing this message, either a page.s on your site, or your entire site has most likely been found to be algorithmically outside of one or more of the following thresholds:

    Too many links from "specific" URL or Domains marked as "spam sites" by google (BMR sites seem to be hotly discussed, for example)
    Too many specific anchor texts, in relation to "other" anchor texts
    Too many links of a specific "type" in relation to other link types.

    Many people call this your sites "link profile". If the pages linking to your pages don't match up to the "thresholds" deemed by google to be an accurate representation of a "natural" link profile, then, well - you get this dreaded message.

    -------------------

    Advice.

    There is no one simple fix to this "problem"

    Yes I've read some "miracle cures" - I'm sure there'll be many "services" popping up soon advertising a "guaranteed fix" to this message. blah blah.

    First. How much money is your site making? If it's going to cost more to "fix" it than it makes - bin it, cause it obviously ain't worth it!

    Second. How much spam did you spew out there? 20 million xrumer links? 50,000 AMR articles? 1000 BMR posts. No? The more "unnatural" links, in the lower "tiers" (direct to your site, or direct to specific articles you've created to link to your site (web2 type properties)), the more work you've got to do to "sure up" your link profile.

    You're going to have to build links from "cooler" sources to bring your site's link profile into the tolerances of googles algo. The more "hot" links you've built (READ: more you've spammed), the more you need to work.

    What are "cool" links then?

    Think of it like this. "Hot" links are our "simple" links I identified at the top of this post. "Cool" links are links that are "hard" to get, unusual, from uncommon sources, domains that don't link out much, pages that don't use a well known spammed platform (i.e. not phpbb, wordpress, AMR sites). Hotter links will have a specific anchor text that you're trying to rank for. Cooler links will have a "de-optimized" anchor text (found here, read it at this site, check this out, I read this on {sitename}).

    So are "Hot" links no longer useful?

    Did I say that? Hot links are still useful, as long as they form part of a balanced "link profile". That's the key point.

    But my site is rubbish and I'll never be able to convince anyone to link to it!

    I suggest you take a look at your overall business - strategic plan and goals and revise (what, you don't have a business plan!?, then WRITE ONE).

    Should I remove WMT & Analytics?

    It all depends on your site and what you're strategic goals are. If you're a black hat pirate out to crack and exploit googles algo in the interests of making a quick buck, where all your sites are disposable, then I would! On the other hand, if your trying hard to build a sound, whitehat, sustainable business - then you possibly would find these tools useful. My personal "best practice" is not to, but your plan might be different. I personally don't believe there is any correlation between penalties and whether you have these tools installed, but others seem to be arguing different, and that is their prerogative.

    Should I file a "re-inclusion request"

    Have you knowingly allowed the creation of "hot" links? Yes? Then don't. Sure up your link profile and your penalty.s will go. I'm not even going to both talking about the other, this is BHW :)

    What is the perfect "link profile"?

    This is what makes a successful SEO, and I'm not going to start a flame-war by sharing my beliefs of a sustainable link profile. Everyone feels different, and has their own mix of hot and cold links to balance expense and performance. Keep experimenting and tracking results.

    What about "on-site" stuff?

    There's no secret google uses site updates as an indicator. Frequent updates of unique content (and arguably "quality" unique content) will disperse your (hot) linkjuice and indicate the site is being worked on - which is a positive indicator.

    Should I change titles etc?

    Seems a few people have been suggesting updating titles and other "tags" (I assume meta-description). I don't understand the reasoning behind this and don't endorse it myself. Since google updated their "miserable failure bug", it seems they've been working hard to extract more "meaning" from the on-page indicators. Changing title tags and meta-tags isn't going to do anything to change the "link profile", which is where this "penalty" is orientated around. Most probably it will just drop you further back in the rankings for the keyword you're targeting. If you've "over optimized" the page in question, then this is another matter entirely.

    ---------------------

    I hope you've found this useful. I will attempt to answer any related questions.

    I don't have the time to engage in flame wars or with individuals that don't have anything better to do than argue for the sake of it - go work!!

    Happy to iron out misunderstandings etc with respectful posters.

    Kind regards to all. w0rmz.
     
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    Last edited: Mar 29, 2012
  2. manny521

    manny521 Supreme Member

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    Fixing my link profile is something that I have been doing for almost 6 weeks now and I am starting to see some decent results, nothing to write home about, but my SERPs are moving in a positive direction.

    Fixing your link profile is the way to go.
     
  3. RAYRAY7

    RAYRAY7 Regular Member

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    Do based on your calculations, it is now easy to hurt other sites through backlinking schemes since Google automatically assumes the site owner created the links.

    Lately, the penalties are geared towards punish the site right away regardless of who created the backlinks. Do you know what that would do to competition?

    What are your thoughts?
     
  4. manny521

    manny521 Supreme Member

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    I think you should concentrate on doing good for your site, but this is up to you...
     
  5. FuryKyle

    FuryKyle Jr. VIP Jr. VIP Premium Member

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    He wrote so much to contribute to the community, at least give him some respect and have the decency to post something that actually makes sense instead just trying to raise your post count.
     
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  6. manny521

    manny521 Supreme Member

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    furykyle...i was responding to the post above my post...

    i was not responding in a negative manner to the original post...

    i should have quoted the post i was responding to, this was my mistake...

    just to clarify, i think the author had many good points...

    peace my brother from another mother...ha...
     
    Last edited: Mar 29, 2012
  7. w0rmz

    w0rmz Newbie

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    RayRay,

    Yes, based on my calculations you most definitely could harm a competitors site. But, you always could.

    I took on a confidential assignment to bump a "sucks" site off the top 10 serps for a brandname site.

    Without divulging too many details, basically what I did was buy another "sucks" domain, and build this site, to ensure it catered for googles "diverse results" rank metric. I built a strong link profile for this site, until it also ranked on the first page.

    I then, (and some of you might suggest riskily) hit this "competitor" with a daily xrumer blast with a specific anchor text for what we "didnt" want it to link for, making sure the list I scraped was generated with as many "spammy" keywords as possible (as well as other factors I deemed to be a part of a negative link profile at the time). Before this we researched the exact link profile of this site and I had a hunch it could be done. The site had been there for two years, I divulged all the potential risks to the client, and so on. There wasn't a lot to lose. The site started dancing within a week, and then I believe did get hit with a penalty about 2 weeks later. It still is not back on the front page.

    We were then left with our "sucks" site on the first page of results, along with 4 other sites we controlled. It's very important to note, had we not made another "sucks" site, I don't believe this would work.

    This was 2 years ago.

    Now days, as the thresholds tighten up a little more, it makes it easier, but also more risky to "blast" your competitors. If you know what you're doing, then sweet - if you don't then I definitely wouldn't recommend.

    Research link profile, strategize, build what you need to to cater for diversity metric if necessary.

    In my opinion, this type of activity carries inherent risk. You're playing with fire.

    Kind regards,
    w0rmz
     
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  8. Themrh

    Themrh Junior Member

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    Any advice if you have

    Used UAW across all pages of a site

    Responded to the un natural message
     
  9. thetroglodyte

    thetroglodyte Jr. VIP Jr. VIP Premium Member

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    Solid writeup W0rmz. Thanks + rep
     
  10. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Fine, but where do we find good lists of these "cool" or "hot" links to manually posts to? What ARE the best sites to post to that AMR and other spam tools can't breach?
     
  11. w0rmz

    w0rmz Newbie

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    In my post I talked about a "business plan" or at least a strategy. It's my personal blueprint for success.

    I've been in this IM game a long and I've done all the dirty tricks in the book. I'm not trying to sell a blueprint or plan, or promote a "one size fits all" approach.

    What i'm trying to say, is if you're pushing the limits with your site & linkbuilding strategy, you just have to be prepared to get caught. Many seo pirates are rinsing and repeating a solid plan - tweaking it for every update. some of their sites get busted, some don't - thats how you discover a link profile that sits in the thresholds.

    Whether your finding cool links from solid sources or spewing hot links from your box somewhere it doesn't matter if you haven't got a solid contingency plan, or have "all your eggs in one basket". ANY type of intentional linkbuilding, without a solid understanding of the current link profile google's looking for involves risk. It's about understanding the risk and building enough sites to accommodate one or several failures.

    If you're planning on getting cool links to a spammy site, pretty much forget it cause it aint gonna work. Get your site up to scratch first. Pull back on the adsense, get it looking spick and span before venturing out with these techniques - after your done, you can always put it back. Make sure your on-site seo is top notch, your articles are written well.


    So, Here is a by no means exhaustive list of "cooler" links.

    Hire a cheap VA off odesk.
    Provide them with a list of keywords.
    Ask that they research "blogs" that have had posts made in the last two weeks, and comments approved at least within the last week (so you know it's live)
    Get this list
    Hire a English speaking VA.
    Get them to go through and make relevant comments to each blog with your url in the right box.

    Pre-write a stock email to webmasters. Train VA to look for "authoritative" sites that look like they were made in 1997, you know the ones, with the times new roman font and the wacky blue pixelated backgrounds. Most up to date webmasters know what they're looking for when it comes to other webmasters looking for links, so don't expect a warm reply from them - but the "novelty" webmasters, that sit around 10-20 in the results - they're the guys you're looking for. Get va to send email out to 100+ sitting in hundreds of related keywords. I have at least one VA on this task full time for each site I run. Offer to paypal some money, write some content for them - jeez, shout them a joint for all I care - build a report and capitalize.

    Forums are great, but you gotta be VERY careful with your posting, post minimum 3 posts contributing to the forums without a link before dropping your link in the target thread (that you found using footprints + related keyword), careful with digging up old threads as well.

    There are so many ways to build links - yes you might be looking at $1 - $5 a link - but trust me, get it out of your heads that "more is better".

    If you don't want to dole out the cash to a VA, get off your but and build these links yourself. Stop tantalizing yourself with the flashy colors and bold claims of the majority of ads on this site and realize: "They are all pieces of the puzzle, not the puzzle itself". Link building isn't just about lists and apps, AMR and BMR, scrapebox and senuke, again, they're all tools that need to be used as part of a sound overall plan.

    Do your maths and come up with a strategy that suits you. It is not difficult to sure up a "bad" link profile for a valuable site, but be prepared to pay a bit more than your $5 for 20,000 automated blog comments. (which do more harm than good and wouldn't compare to even ONE good cool link)

    It's not about lists and automating when suring up your profile, It's about playing the game smart, and investing some real time and money.

    Cheers,
    w0rmz
     
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  12. cinereus

    cinereus Registered Member

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    So you're claiming that old-fashioned blog commenting provides "cool" links?
     
  13. takeachance

    takeachance Power Member

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    I appreciate you taking the time out to write this Wormz - just to reinforce what you are saying around a natural link profile. I have an authority site in the food/cooking niche which was one of the first websites I created some 5 years or so ago. I did no link building (and never have since). The site has over 200 high quality unique articles around cooking, recipes, you know the stuff and gets posted to about once per month. The site is 5 years old and provides me with a fantatstic profile of 'what natural looks like'. I am forever dipping into my various tools to list off the latest links and without doubt, the use of anchor text for any given page is limited in the extreme - this does not however stop the pages from ranking. If you have a good url structure then you will find that many of your keywords are included within the anchor text anyway since most people (and this is the 'big' observation here) will link using the url itself and not defined anchor text. So, natural 'cool' links are all about the url as anchor text so ensure you have a good url structure!
     
  14. w0rmz

    w0rmz Newbie

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    Cinereus, I don't make "claims" and "speculate". I'm not copying or posting from some imaginary reality in my brain. I'm telling you what works from experience.

    It's not always necessarily about the "type" of link, but the source. Yes I believe google "knows" the "type" of any link pointing to your site. But within every "type" of link there is a huge range of quality or "authority".

    There is worlds of difference between a spun comment on a highly spammed blog post, that has probably then got loads of other "spammy" links pointing to it (yes, some people xrumer their scrapebox links) - And a post with maybe 5-10 legit comments, not all linking out, and your comment which links through your real name or something, and which you've dropped your keyword in the comment. Generally if you aint sitting above or below any watch, rx or insurance comments, you might be ok.

    On the topic of "anchor text de-optimization", comments are great to put your keyword in, related to the authors post of course, and if you're posting comments on blog posts that are already on the same topic as what you're trying to build up, all the better.

    My point is that "old fashioned blog commenting" has never become "old fashioned" - those of you that see it as this and aren't plotting cooler links as part of your overall strategy will no doubt see more of this webmaster tools message.

    Hope this answers your question.

    w0rmz
     
  15. w0rmz

    w0rmz Newbie

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    Takeachance,

    Thanks for your post,

    Yes, good point. URL structure is definitely an advantage.

    I'm sure you've got a good reference point there. The thing is, after you've got a good solid base of "natural" links, it's actually ok to start building some blacker links, but again - there is always a risk.

    Many readers I'm sure don't have the luxury of 200+ high quality articles on their site and 5+ years online.

    Which brings up a valid point. If your site is rubbish, i.e. visually horrible, plastered with ads, little engagement, you're going to struggle to build "cooler" links. No one will want to link to you. and this comes back to strategy.

    The advantage of "link building" is that even if your site sucks, you could still rank well by building your own. The more google tightens thresholds, the more difficult it will be to rank well using automated means - ohh yes, it will always be able to be done, but that fine line between success and failure will be tighter than ever. For many ranking well means investing a small amount of capital on building links, and those people won't be able to afford to "overstep" the mark.

    One thing I'm sure many readers might be starting to think is that "ohh heres another rand telling us content is king".. no no, don't get me wrong - Automated link building forms the majority of my strategy - but you gotta be smart. Make sure your site is tight, your links are varied, and you've got a contingency plan!

    Kind regards,
    w0rmz
     
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  16. rassclat

    rassclat Newbie

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    Wormz, what did you mean by this " I have at least one VA on this task full time for each site I run. Offer to paypal some money, write some content for them - jeez, shout them a joint for all I care - build a report and capitalize."

    - Shout them a joint?
    - Build a report and capitalize? (are you referring to building a list of blogs and capitalizing by trying to get a link from each one?)

    -- And are you saying that when using this strategy, to use 'cooler' links that are not keyword optimized?


    Thanks.
     
  17. albaniax

    albaniax Elite Member

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    Worms, some of your thought's could come through my mouth.
    Very nice read!

    In Germany, a lot of people use link-trading. Most of them you find on XING (Linked), but actually they find you.

    The idea with letting the VA assistent write the e-mail's, is very good. I just found another great task for them.

    Besides, I have already a guy doing forum post's, but he's yet to understand how to write "STICKY" post's. Need to train him more. He still think's, fast is better.

    Other then that, Viral link building ( or link baiting, whatever you call it ) is on of the more elegant way's to build link's ;)
     
  18. w0rmz

    w0rmz Newbie

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    What I meant is that if you're relying on "yesterdays" link building strategy, you're missing out on tomorrows.

    Shout them a joint :O Oh c'mon, you gotta know what a joint is! Ha!

    Build a report -> sorry "rapport" is what I meant (and I'll correct my post). Building a rapport with webmasters is vital to getting a nice cold link. Start by building a list of things you can offer. All the manual stuff can be easily outsourced. contact and negotiate. This is seriously a numbers game, don't think in the 10's, think in the 1000's.

    This isn't a strategy to itself, I'm simply trying to give simple examples of "out of the box" alternative link building ideas that don't fall in the "hot" links category.

    You should be spreading your anchor text amongst many different keywords.

    To get specific, this is a very loose formula I've been working with lately. Some will definitely say it's a little on the "soft" side, and I'm interested in feedback:

    ~10% exact keyword match
    ~20% URL
    ~20% Random (click here, check out this, this site, interesting article etc)
    ~50% list of associated keywords numbering at least in the 10s

    I would suggest the following LOOSE formula:

    10% very cool (taylor made links, few outbound links on the page, if even the whole site)
    20% cool (non-automated, well written forum posts, good blog comments, guest posts, press releases etc)
    40% average (directory submission, link exchange type links, web-2, solid unique articles, social bookmarks etc)
    20% hot (pligg, wiki, article submissions)
    10% scorching (scrapebox, profiles etc)

    Tweak the numbers as you wish, but the above is going to pretty much definitely keep you out of the bad books with google.

    The games always changing though. Keep creative.

    w0rmz.
     
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  19. nbseo

    nbseo Junior Member

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    SEO... my Food of life.. ;)
    Today it self i hit by this problem :(

    today when i logged in my WMT i found the message says the same.. well i have to confessed that before a week i bought a link pyramid from Fiverr just to know that what techniques thy used to built but due to tht 14000 links i got meg from GWT...

    I don't know what to do now??? i read this thread but didn;t understand how to fix this issue!! can any one els plz plz plz help me by tell me the solution!!! i m very tens :(

    any help will appreciate...

    NOTE:
    my web site is not money website no adsense no porn no casino related site. The site only deal with simple IT services.
     
  20. todor

    todor Regular Member

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    w0rmz, pretty strong thoughts full with sense and experience!
    Thanks for your contribution!

    P.S. Where have you been so far... Warrior forum? :)