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Competitor PBN Strategy - Making a "Persona" with Profile Backlinks/Pages

Discussion in 'Black Hat SEO' started by MatthewGraham, Jul 23, 2017.

  1. MatthewGraham

    MatthewGraham Jr. VIP Jr. VIP

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    Have been stalking a competitor. One PBN that has been performing very well seems to have put a lot of effort into creating a fictional person/persona/author for a PBN, including:
    • Guest posts (probably "guest posts") on other sites using the same persona, each article including a detailed and unique bio that has continuity with the fictional author's details, name, university/degree, life story, etc. Plus profile picture.
    • A super detailed LinkedIn page for this fictional person
    • Full Twitter account for said person, regular Tweets. Not just tweets to their sites, but also to niche-related articles
    • About page + sidebar on the PBN have the same story, plus bio in each of the posts
    • Backlinks back to the PBN with anchor text "[fake name]", especially toward the about page
    • Plus a substantial amount of of profile page links on assorted websites (mostly niche related) about the same person
    Anyway, the actual question here: What is the plausibility of Google being able to understand/process a "person" across multiple sites? Could this give more legitimacy/power/authority to a PBN or other domain?

    I'm p̶r̶o̶b̶a̶b̶l̶y̶ going insane.

    P.S. Yes, I have considered that it could just be a real person. It's not. I've done a̶ ̶l̶o̶t̶ an excessive amount of digging and the person is definitely fake.
     
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  2. hippo123

    hippo123 Jr. VIP Jr. VIP

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    Seems like they are doing DA stacking. IMO it works very well + you can get guest posts on high DA sites easily as well.
     
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  3. danparks

    danparks Junior Member

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    So you're saying he has a PBN - several websites - that all have posts/info about himself? So all the PBN websites are tied together this way?

    I think I'm missing something, because normally you don't want any association between your PBN sites. You want them to seem like they are completely independent, unrelated sites so when you link from several of them to the money site, there's no footprint.


     
  4. MatthewGraham

    MatthewGraham Jr. VIP Jr. VIP

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    Thanks for the insight. Did some reading and that might be the case. Either way, DA stacking is an interesting method. Might experiment with it when I get a chance.

    Random links:
    http://www.themezoom-neuroeconomics.com/Domain_Authority_Stacking
    http://diggitymarketing.com/trust-tiering-stacking-da-to-increase-site-trust/

    Yes, same person on multiple sites in a network. They don't necessarily all say that the sites are made by the same person. Some are just, for example, guest posts from a (fictional) person who is supposedly the owner of some other site in the network.