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Competitor is blatantly keyword stuffing yet just jumped me in rankings

Discussion in 'Black Hat SEO' started by infoagent123, Nov 16, 2012.

  1. infoagent123

    infoagent123 Newbie

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    I used to be #1 and #2 for my KW's locally. My competitor, who created their site a month ago, is blatantly keyword stuffing on their site (their background is black and they have lots of black text hidden on their pages) and are also abusing backlinks (spamming links back and forth from their website and their Facebook page). I noticed it awhile ago but didn't worry about it too much because I figured they would be penalized by Google. However, as of this week, I was bumped down and their site is now ranking above mine. What should I do? What are the quickest fixes? Or should I wait it out because they will be penalized after the next update? Thank you!
     
  2. PurpleLaze

    PurpleLaze Registered Member

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    Just do you. It's just been a month and they still seem to be tweaking post-panda stuff. I wouldn't worry about stuffing that conspicuous tbh; it'll catch up to them. Kinda interesting to see how heavy social signals seem to weigh in this situation though.
     
  3. ja1myn

    ja1myn Senior Member

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    Regardless of what people say about spamming and all that, it still works. For low competition niches and even some more competitive ones, you can still spam your site with crappy links and rank #1 as long as your backlink volume is consistent (i.e. make sure you're spamming 1,000 links a day consistently to the money site).
     
  4. kideze

    kideze Elite Member

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    Just continue to rank the way you have been, white hat is the best way to go these days
     
  5. blackguy81

    blackguy81 Power Member

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    I second this ! I heard lots of things lately like we should do only white-hat, original content blah blah blah - truth is far from that ! Yes I also got penalized my own site - it was just while the penguin was released and we all didn't aware of exactly what kind of impact it's coming with - but then i was able to rank that with some simple tweak. Thing is the decade old tools and strategies still work great, if you know how to do it ! The mantra is to be consistent, gone are those days while you buy a some 50$ package or buy a couple thousand profile or crappy blog-comments links and then enjoy ranking for coming few months - now, you have to be consistent. I found 2 simple ways by my experience - a.) start building few white-hat kind links and steadily increase the number - it's for long term gain - long term means 1 year or so, and b.) start building huge spamm links with lots of keywords diversity - and make sure you don't skip even a single day - it's for immediate effect, like within 1-2 month you'll be on the top page (depending on competition and lots of other factors) - you should continue this forever, once you stop building links for even a week - you can see disaster ! Cause the deletion rate of those crappy links are high - you have to keep pace with such huge deletion rate.
     
  6. B. Friendly

    B. Friendly BANNED BANNED

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    Keyword stuffing isn't all that effective. For onpage SEO, you simply need to have "enough" keywords. More than that is not better. Too many gets you penalized. So, if your competitor has an advantage, keyword stuffing isn't one of them. You should be able to optimize your keywords for both robots and humans in such as way as to also have "enough", and without the risk of penalty.

    Local sites move all the time. There are MANY other factors. One of them is bounce rate. Local citations. Reviews. etc... there's a whole separate set of factors for Local SEO that are not in play for "general" SEO. You need to be careful about how you optimize your site, because what gets you listed high in the organic listings might get you dropped to the bottom of the local listings.

    Consider this:

    If you were Google, and a Auto body shop in Vancouver had 10,000 backlinks from the Ukraine, would you place it high in the local listings? Would you consider it a local business at all? Having a 4 tier pyramid with lots of links coming from international locations might give you a boost in the organic listings, but they are also sending Google a clear signal that the business is NOT local.

    So, for what it's worth, your competitor's keyword stuffing is good news. It indicates they don't know what they are doing. I also suggest you look for help doing Local SEO in the White Hat forum. Local SEO is inherently white hat. There is a HUGE difference between getting an internet-only website business deindexed and getting a brick and mortar business deindexed. The risks are just too great for a Local business, and the benefits are negligible. Which is not to say that I have some kind of moral objection to black hat methods, if they work. But you do your Local SEO in order of what is most effective (G+ and Local Citations) to that which is least effective, and that which is least risky (fake Yelp and other reviews) to that which is most risky.

    Do the fundamentals first. Chance are your competition hasn't done them either, which gives you an easy win.
     
  7. B. Friendly

    B. Friendly BANNED BANNED

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    Highly dangerous. This is Local SEO. You don't spam your money site under any circumstance, but most particularly a Local brick & mortar business.

    OP, this is why you shouldn't seek Local SEO in the Blackhat forum. This kind of stuff might work for porn sites, or people selling e-cigarettes because they are all doing it and so to Google it looks natural. You do this crap on a Local business and they'll get deindexed. One factor Google looks at is if one business has a backlink profile that is radically different from all the others in the same class. Maybe 1K a day spam backlinks for a viagra site is normal, but it sure as hell isn't normal for an electrician in a single major city.
     
  8. ethanmitchel

    ethanmitchel Regular Member

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    Well, he's probably building better backlinks than yours. There are a bazillion and one reasons why he could be ranking higher, it'd need to be analyzed.
     
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