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Competitive Research For Physical Product - Best approach

Discussion in 'Black Hat SEO' started by seoactive, Jan 27, 2013.

  1. seoactive

    seoactive Regular Member

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    I am looking to launch an eCommerce store that sells physical products - shipping across North America. I would like to know who my competitors are and at what price they are selling this same product at. Whats the best way to approach this? Thanks
     
  2. bramantya

    bramantya Regular Member

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    you should start from what traffic generation you will do, if it's SEO, then just check the detail on your main targeting keywords
     
  3. cyberjunkie

    cyberjunkie Junior Member

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    This question is too imprecise in order to extract the proper answer. Selling physical products encompasses many categories and possibilities. Depending on what exactly you are selling you could have 5 competitors or 5,000.

    More detail would produce better quality answers.
     
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  4. seoactive

    seoactive Regular Member

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    Thanks guys. You guys are right, i might not be asking the 'right' questions there.

    What should I be asking exactly? Or what information do I need to determine if there is a 'market' and good ROI for this (please dotn give me BS about how everything is profitable if marketed well). I am looking for serious answers. Thanks
     
  5. psychodelic2

    psychodelic2 Junior Member

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    as cyberjunkie said.. u need to tell us your products to help you zero in on the right strategy to find the right price.

    for example, if its ipods, you know there are too many competitors to go thru, if it is midi keyboards then a bit less, if its machine operated vibrators which use a 3way pump action, u may have less competition .. so in short as cyberjunkie said.. u need to tell more about your products before any1 can help you devise a real strategy..

    for example, the way to market furniture is different, health products is different, electronics is different and merchandise is different.

    a starting point would be to place a google search, maek an excel sheet and fill it up with all imp data that matters to be their competitor., viz., 1. price offered
    2. ease of use
    3. territory
    4. etc
    5./ etc

    all the best
     
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  6. seoactive

    seoactive Regular Member

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    Well ok. I am trying to open a e-store for one of those mini "remote control cars", no brand names, ones that are less than $100, and I only ship to US & Canada only.

    I would like to know how many competitors I have and what they are selling for etc. Where would you recommend I start? Thanks
     
  7. cyberjunkie

    cyberjunkie Junior Member

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    If you are planning to strictly sell these online via an eCommerce store, a simple way to start identifying your competition is to conduct Google searches. ie, 'mini remote control cars' 'sellers of mini remote control cars' 'mini remote control cars RETAILERS'

    You'll begin to see a pattern emerge where you can create a list of the top 10 or 20 competing sites. From there you can go deeper into other metrics which might be of interest to you.
     
  8. radarsurge

    radarsurge Regular Member Premium Member

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    my most important metric = Profit potential. Take a look at what competitor sites are selling your product for and calculate what percentage profit you would have if you sold at the same prices. If that checks out, check search volume for BUYING phrases for that product. If traffic seems to be there + you can make money on your product = a potentially profitable eComm site (if you can make sales).
     
  9. ButterflyCollector

    ButterflyCollector Jr. VIP Jr. VIP Premium Member

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    Think and search like a buyer. If you type in phrases like "buy rc cars" you can start to build a picture of your competition.

    I would also suggest getting a simple site or landing page up and running then run a few test ppc campaigns. Even if you have to cancel and delay the first initial orders, you will know if you can make a decent ROI