Hello BHW, Competition is everywhere. Be it life or SEO. I have been doing Keyword research from Google Adwords. But every time when It comes to Checking strength of my competitors ..I have to bite my nails I Know my competitors and I want to check the over all strength When Compared against them... Then I stumble upon SEOmoz (not now...It was way back ) and since then I am using it for checking my Over All Strength against them. Here's What It gives to me: So I am quite happy with this one as of now.. Correct me if you guys have some better option than this one ?