Just what the title says. I have worked on this main KW for several months now on and off, I have a good 40 solid backlinks, with a nicely SEO'd wordpress site with tons of articles and nicely laid out framework. I am #3 on google. My main competition has a TERRIBLE website design, barely any pages (maybe what, 5?) and has get this: *4* backlinks, 2 of them from his own website, and 1 from the company that helped him do the site. This is completely ridiculous that I cannot take the #1 because of this guy! I honestly don't understand what's going on. Do I just build links and build links on and on here? What am I missing? Let me know if you need specific details.