Hey Guys, I'm working to earn some new business with a partner of mine. He owns a well respected web design company and I have an SEO/PPC consulting company so we do a lot of work together. Anyway I passed him a lead for a guy who wants to drive traffic to this site but understands basically that his site is so old it most likely wont convert well, so we're doing a re-design first. We're competing with another web design company who is offering an additional service. I'm sure we could do the same thing.. question is.. how would I set specifications around it so expectations are met when we do the job and also how to price it. The client sent us the competing company's quote. (good news) Option A : 10,000 words ?. Word count can be allocated towards articles, blog posts, social media content, email/newsletter content, landing page content and corresponding infographic content * photos included with all articles *1 - Enhanced Infographic per quarter (please refer to graphics catalogue for various size descriptions) *1 - 1,000 word white paper with formatting per quarter (refer to graphics catalog for visual) *Ongoing consulting for Search, Social and Email Marketing with monthly advanced reporting and analytics *$XXX/month Never seen competing quotes from web design companies look like this and I'm not really sure how to address it.