When trying to rank a site and beat your number 1 competitor that is sitting at number 1 in google for your keyword is it good practice to try and beat their backlink metrics for their top 10 links? I look at their site in majestic and i look at my own. I look at their top 10 backlinks and i'm in the process of beating their top 10 with better metrics.. im half way there and i've bought pbn domains with better metrics than their top 10 links. i've matched their social signals, and most of their links are pinterest repins. i can also match that soon. I know it's not an exact science , but i can expect to be in their ballpark if i can at least match/better them in this way?