I have been promoted to lead in our SEO department and long story short, my company wants me to get adword / analytic certified in about a month. I have been doing SEO for a couple years now and have dabbled in adwords for some clients but nothing crazy. Any tips, tricks, books, other reading material? I know they have the resource center, and have been reading that. My company is willing to pay for the books and anything else I need to pass so our company can get the cert. Are these tests actually that hard? Any one else taking these that can give me some pointers? Thanks in Advance!