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Companies utilizing AI in innovative ways for SEO?

Discussion in 'AI - Artificial Intelligence in Digital Marketing' started by CarolynAnnSmith, Jan 4, 2019.

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Is AI the most important factor for the future of marketing?

  1. Yes

    16 vote(s)
    76.2%
  2. No

    5 vote(s)
    23.8%
  1. CarolynAnnSmith

    CarolynAnnSmith Newbie

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    I really think AI utilization is what's going to differentiate seo intelligence agencies in the future. Do you know of any agencies that are doing cool things with AI?

    Let me know what you think. If you don't think AI is the most important feature, what do you think is instead?
     
  2. LukaB

    LukaB Jr. Executive VIP Jr. VIP

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    In terms of what we can do with our competitive analysis and on-page optimization, it's something that we take very seriously and work to incorporate those tools into our every day.
    Especially when it comes to personalizing our actual "ranking" snippets and content.
     
  3. helloyes

    helloyes Junior Member

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    for sure its the future.
     
  4. Andre Youkhna

    Andre Youkhna Jr. VIP Jr. VIP Premium Member

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    AI is definitely the future. More data leads to more insights which leads to better targeting and personalization. Some companies that you might be interested in are Amplero, Gong and Reflektion. All of these are sales are marketing companies with tens of millions in funding to develop new AI capabilities and platforms.
     
  5. bazhina.fler

    bazhina.fler Newbie

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    AI is definitely the future. The more it follows the main mass, the more we understand what people want and what is most important - what they want. With these options, marketing is much easier. However, complexity is in human psychology. I do not think that the AI will ever understand every person on earth. And the key to good marketing is to do marketing in such a way that each person can be forced to do what you want.
     
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  6. FlirtyFear

    FlirtyFear Newbie

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    So in a year this question will sound as “do you know what companies do not use AI?” This is very good way to improve customer journey, this is also make life of every person who uses gadget easier. I’m sure there plenty of the companies on a market and they don’t hide this information, so you can simply google them.
     
  7. dankepika

    dankepika Jr. VIP Jr. VIP

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    AI can be used for establishing keywords in pages/articles - auto generating meta text/keywords/titles etc after analyzing content and thus reducing the load on editors.
     
  8. LivingCorpse

    LivingCorpse Registered Member

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    AI is definitely the future. The whole world adapts to AI and good marketers should use this to their advantage.
     
  9. SolomonSEO

    SolomonSEO Registered Member

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    It's really doubtful for this moment. Now it's cool for marketing and stuff like that, but what can you do for SEO? Quality of texts yes, relevancy -- yes, links quality -- probably, but what more?
     
  10. jfist

    jfist Newbie

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    How about:
    • Automated link building
    • Article generation
    • Automated A/B testing
    • Automated planning of keyword targeting, including experimentation and editing
    I think the final point is very interesting. Imagine an AI that tracks keywords driving traffic to various pages, hypothesizes changes to titles/text/etc, makes those changes, reviews the results of changes, and begins the process over again until no more hypothesized changes exist. All of this can be accomplished with today's technology, it's just a matter of finding the team to develop it and the investors to pay for it and the customers to sustain it. The economics usually drive things more than technological constraints.
     
  11. SolomonSEO

    SolomonSEO Registered Member

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    I can't see the way for automated link building now for AI. Articles generation defenitely is not an option right now. Keyword targeting in some ways yes. AI is not a magic wand, it can't do everything you want.
     
  12. jfist

    jfist Newbie

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    No magic wand. Just a powerful technique with engineering challenges and limitations. I work in the field and am quite aware that it can't do everything I want. :) But I find people's thinking is often detached from reality both in their expectations as well as their perceived limitations. As far as article generation, OpenAI just released a paper with a very impressive text generator built from a very general language model using deep neural networks.
     
  13. SolomonSEO

    SolomonSEO Registered Member

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    Problem is that most of the humans think, that it works like humans brain, what is far from trues. And let's define the article. If we are talking about creating some unique text with common language about some usual event or an incident, whatever, there is no problem with it. Top level news agencies are using such algorithms now as far as I know. But if we are talking about expert level quality in some field, like quantum computing, politic observation, forex trading etc, there is no algorithms, which can do that. You need a background, you need a context and so on.
    And even for example, for fiction it won't be able to create a solid story. The main problems now for such algorithms are sense and context. AI can't operate senses now. And do not understand the context. It understands the possible sequense of words related to other sequenses in this text. Or synonyms or structures, which can be replaced and changed with similar ones. But there should be quite good base of learning and dictionary.
     
  14. SolomonSEO

    SolomonSEO Registered Member

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    But if we are talking about creating sequences of text which Google will consider like a good articles, than yes, it can be done quite easy now. With certain resources, time and knowledge, of course. Under "quite easy" I mean quite easy for today's level of technology.
     
  15. hero4rune

    hero4rune Newbie

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    There are a lot of other factors other than text that Google will consider a page good or not. It doesn't just look at the text, the context around it (population that is clicking on that page and staying on there, for example).
     
  16. SolomonSEO

    SolomonSEO Registered Member

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    I haven't said that this is the only factor. I said that it is possible to create a sequences of text, which Google will consider like a good one. The math is here and there, Google don't know the context, as the generator won't. It's only on the vector or the dot in multidimensional space, and if it's quite close to needed one, than it is relative. If I'll try to say that very simple.