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Commercial intent Keywords vs non-commercial intent keyword

Discussion in 'White Hat SEO' started by rejoin14, Nov 15, 2016.

  1. rejoin14

    rejoin14 Regular Member

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    What do you think about this topic?

    Of course it's in the most cases better to get a high monthly searches commercial intent keyword but aren't non commercial keywords to bad?

    Most of the times I don't use commercial keywords if I search something for myself to buy.

    Actually I have a keyword which I rank for both commercial intent and non commercial intent. I target both keywords in one post (used both in title, url, images, h1 and h2)

    For example my non-commercial keyword is gaming notebook (9500 searches) and my commercial keyword is best gaming notebook (350 searches).
    Both keywords are actually page 1 bottom (9-10)

    If I get both keywords to #1:
    gaming notebook: 9500 x 0,33 = 3135 possible visits per month > 3135 x 0,01 = 31,35 sales if I have a 1% conversation rate.

    best gaming notebook: 350 x 0,33 = 116 possible visits per month > 116 *0,1 = 11,6 sales if I have a 10% conversation rate.

    Isn't it better to go for the non commercial keyword in this case?
    Almost 30 times more traffic comes with the non commercial keyword to my site and buy maybe some other kind of products?
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Any keyword that converts has value. Any keyword that doesn't convert has a great deal less value. You should prioritize keywords based on their value AND your ability to increase that value.

    For example... I stop spending time on keywords I rank #1 for... why? No ability to increase their value. (CRO maybe a little but not from rankings) ... and a #14 keyword that gets 2 sales a week may get higher priority than a #5 that gets 2 sales a week because one is going to be easier to improve than the other.

    At the end of the day the only thing that matters is revenue growth.