[Coming Soon] Google Peacock Update

umerjutt00

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Well I couldn't even understand what that "Cross Platform Transparency" thing is? From what I understood, its a way to connect websites with their social media presence. Maybe a new ranking factor?
 

redarrow

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Well I couldn't even understand what that "Cross Platform Transparency" thing is? From what I understood, its a way to connect websites with their social media presence. Maybe a new ranking factor?
That is it , but from every possible way to get stats to index possition.

Work like this .

Indexed Website nick

Twitter for nick , traffic looked 4 min and watched 1 video 3 min.

Instagram for nick , traffic read a article 5 min .

Tumblr for nick , traffic watch small video 10 min.

So all stats will be added up to help position your website .

Of course there be other hidden stats and meanings ...

It makes complete scence to me socail been around long now, it a excuse for google to take action with them stats for seo anyway .
 
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redarrow

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Ok, the name is made up. But it's a good guess, I think.

The details are not available for exactly what this update will do, and perhaps some of it is already implemented.

What is Google Peacock?

Google Peacock or whatever it is or ends up being called) is the set of algorithmic changes made to Google’s index to support net wide call for greater cross platform transparency

Say what now?

Cross Platform Transparency

I thought you said that. Does that mean what I think it means?

Probably. For years we have wondered whether Google takes any notice of social signals and events happening on social sites.

Experts such as those at SEMetrics have looked – hard – and can see correlation between good SERP positions and social signals – but not actual causation.

This might be about to change. With what the new bodies looking to govern the internet (police / censor and horrible words like that) would call “joined up methods of accountability” or to put short – cross platform of policing

But Why FFS? Just why?
Really? Come on you can guess... At the bottom it’s about control, but this isn’t how it’s going to be “sold” to internet users.

Here’s 3 reasons I think this is going to happen. There will be more I suspect.

1) Russian Bots (or whatever they claim next week)

A smokescreen for any group that sets up muti platform accounts to influence large groups of people based on their demographics or beliefs.

The story being that this is widespread. Websites go up with many associated social media channels within hours (or even minutes) of each other.

The argument from those looking to impose this is

“Those looking to subvert the web use cross channel methods – so we have to do that same”

2) Following the block chain

It doesn’t take a genius to work out national governments and the front end “respectable” web are terrified of the impact of crypto. An uncontrolled currency that can be bought and sold without the intervention of tax and tariffs.

Any government or international body that wants to police this is going to have to be cross platform. To see what is bought on Facebook could be sold on a normal website or forum and short hand communication on Twitter… or whatever.

They want a paper trail so they can get you to pay tax.

Maybe not tomorrow, maybe not in 2019. But at some point, they want to know the paper trail. They (IRS and similar bodies) want as much info as they can so they can oblige you to pay your taxes.

3) The big one CONTROL!!

So they can monitor across platforms, sell across platforms, influence across platforms.

So why Peacock?

  • Well the Google aspect is likely to be and animal.
  • It will probably start with the letter “P”
  • It might just be an animal associated with giving social displays (social – geddit?)
  • Peacock is a wild guess, but I like it, so I’m hanging my hat on it.

But social media pages are made "on the fly”

Yes, I know. I suspect the big names in the platform business. Facebook, Google, Twitter etc, with develop a top level “other platform only” api to collate and share data that will get around this.

I doubt the end user will see much difference, but the data will be there between each of them.

How long a user spends on socials, what links are there, what the traffic flow from socials to certain sites are (connect on social – then move the buyer to sell via your own website is a preferred tactic, and one they want to clamp down on)

The Big Sell

Oh we will be sold the positives. How it makes sense. How Google can see your Facebook brand via your Facebook page and “better understand” your business and integrate in all sorts of ways across platforms.

This might well be true, but it won’t be the reason for the integration. The real reason will be to track “undesirables” to trace the block chain for tax accountability purposes - and gain even greater levels of big data control over the masses… all the better to sell products and ideas to you with.

It won’t be antitrust because it will be “government backed” and “anti-terrorist” and “to catch those who don’t want to pay their fair share” and all those.
  • The details here are conjecture.
  • The name is a total guess
  • But the concept is coming – if not already being implemented

Thoughts?
The whole concept makes full sense .

That means that the Google tool kit when submitting your domain will also need your social website info ...

Guessing

Actually, I am confused????
It means all social websites you joined that are part of your website linked ,

stats will be used to postion your index postion in google .

Like my example above , if your socail websites are very active the more stat points the better the indexing poistion .

Of course there be many stats involved .

That means seo will be cross platform to get indexed heigh.

Clever fuckers google really .
 
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Sund97

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It was on the way I am sure it also involves time spent on the website and social websites there all going to be used as an indexing stat.

What do you lot call that retention views?

Because of the advance heat map service going on, not surprised about this at all.

Session recording, that be used soon on websites for SEO, guessing.

SEO will definitely get harder.

I do tell people don't rely on Google don't lesson till too late.

It won't be long until those on page 1 are manually chosen and placed.

Since school teach seo now with computers the competition so heigh, don't think page 1 can be automated with compitition just be to hard google only got 1 first page .

Unless indexeing becomes a paid service

Not gonna happen that its gonna be manually placed. Because then most people will move to bing over time cause they know its manipulated by google them self. Which i think will be against alot of laws in alot of countries aswell. This is already happening on stuff like Politics. But it won't happen to everything else never ever in my life i would believe that
 

redarrow

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Not gonna happen that its gonna be manually placed. Because then most people will move to bing over time cause they know its manipulated by google them self. Which i think will be against alot of laws in alot of countries aswell. This is already happening on stuff like Politics. But it won't happen to everything else never ever in my life i would believe that
Ok ...

But them using social stats from all over for index positioning must be true!

Makes scence
 

eko34

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It was on the way I am sure it also involves time spent on the website and social websites there all going to be used as an indexing stat.

What do you lot call that retention views?

Because of the advance heat map service going on, not surprised about this at all.

Session recording, that be used soon on websites for SEO, guessing.

SEO will definitely get harder.

I do tell people don't rely on Google don't lesson till too late.

It won't be long until those on page 1 are manually chosen and placed.

Since school teach seo now with computers the competition so heigh, don't think page 1 can be automated with compitition just be to hard google only got 1 first page .

Unless indexeing becomes a paid service

if this is confirmed it will be the end of google as the knower, like yahoo in his time. Google win the war thanks to the consideration of backlinks, but it is not said that he won for the 30 years that arrive
 

Scritty

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It is a bit doom and gloom.
As someone who has been in this game since the mid 90's this feels like several other upheavals (if it happens in the way I think)

When links first became a "thing" in the early 2000's the story was "Well that's the end of SEO, you'll never get other websites to give you links"

Oh yes SEO existed before links were a factor and Alta Vista and Yahoo were the search engines to climb.

Websites back then were hard work. No WordPress. Everything had to be FTP'd and every page created in terrible software or on the fly in raw HTML.
There were no comments sections on blogs, and writing a new page was the easy bit. Uploading it so it looked ok took ages.
There was no such things as "themes". You wanted a website? You designed it - from scratch, in HTML or using Dreamweaver or some such clunky software.

Getting someone to put a link on their site was hard work. They basically had to write new content, add it to the page index, FTP it up at pre broadband (3.6 kilobytes a second typically KILOBYTES - not MEGABYTES)
No one was going to give you a link.

But we got round it. WEB2.0 came, new ideas were found, and for those of us who stuck at it was actually a golden age. Because so many people quit. If you were one of the first to get a handle on the new paradigm you had a blank slate, a second chance.
This will be the same.
The amount of money made via the internet is only going to go up. As SEO's we can adapt and change. Find a way and take advantage of quitters leaving the market a little more open for us.
Of course we need to find out what is happening in detail first, and we have no real idea as yet.
But when it happens, the best of you will suddenly see new opportunities and a clearer playing field - and get a win.
Because that's what always happens.
 

Zbigniew

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Damn, that was a headache to read.

Are you saying that social media signals will have a higher value in terms of SEO strength in this update? Are these just ideas of yours or are they based on something that Google has said?
 

Scritty

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Damn, that was a headache to read.

Are you saying that social media signals will have a higher value in terms of SEO strength in this update? Are these just ideas of yours or are they based on something that Google has said?

If you look at my reply on page one (near the bottom) a link to the Rand report is there.
The Rand report is one of several commissioned reports on the way the government perceives the web is being mis-used and it recommends that at the top level, someone with authority should be able to see a network of interacting entities.

So the Russian bot thing was supposed to be multiple profiles and websites all at once. At the moment each one has to be queried. The governments have to politely ask each social media company and each host and each search engine if they can follow the trail. See who opened the accounts, check the credit card details.
They want the power to see it all. At a glance.

Which means at the top level - data sharing between (for example) Google, Facebook, Twitter and web host providers.
It's also to keep an eye on e-currency which many governments see both as a threat to their own fiscal controls, and an opportunity to levy taxes if they can get a handle on it.
These happen all over the place, and at the moment it's nearly impossible to audit trace buying and selling through the blockchain.

So evading sales taxes (by using ecurrency rather than cash), and they will also claim funding terrorism and all that kind of stuff.

These reports suggest (all of the reports, not just the Rand report) that ISP's web hosts, social platforms and search engines need a lot more cross platform co-operation at the top level to make governments life's a lot easier. So (for example) a government agency just has to ask one question once - They don't need to ask everyone and then spend days or weeks "joining the dots" they just ask once, and a whole cross platform network is revealed

So you have a website, that has a Facebook profile, that uses Twitter for advertising as well as having a presence on some forums.
They use Youtube and Vimeo to video advertise and they outreach and brand build on blogs and discussion sites like Redditt
They buy and sell using (for example) Etherium
The government wants to levy tax, make sure they aren't doing anything illegal. (Like funding terrorism)

Currently they have to ask each network one at a time, follow the links, look at the traffic flow. Collate tons of data.
What they want to be able to do is see it all in some cockpit view form at the press of a button.

For that to work even at a basic level all these platforms need to start information sharing.
These reports recommend to governments across the world that they INSIST that these platforms share data with each other, and the governments themselves to make tracing people, currency and any attempt to mess with elections etc - all much more easily visible.
 

Elon Snup

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Sound hell like conspiration theories.


I see some problems in your narrative:
- Government & GAFA aren't friend. On the contrary, those companies wants to keep their data for themselves, at all price.
- Europe just passed GDPR law. The trail a user used to make between social medias got erased.

Based on those 2 single points, I dont see how a government would access data of those big companies and link them together.
 

OG Mike

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I thought they already do this. Havn't you seen the Snowden movie?
 
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