[Coming Soon] Google Peacock Update

Scritty

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Ok, the name is made up. But it's a good guess, I think.

The details are not available for exactly what this update will do, and perhaps some of it is already implemented.

What is Google Peacock?

Google Peacock or whatever it is or ends up being called) is the set of algorithmic changes made to Google’s index to support net wide call for greater cross platform transparency

Say what now?

Cross Platform Transparency

I thought you said that. Does that mean what I think it means?

Probably. For years we have wondered whether Google takes any notice of social signals and events happening on social sites.

Experts such as those at SEMetrics have looked – hard – and can see correlation between good SERP positions and social signals – but not actual causation.

This might be about to change. With what the new bodies looking to govern the internet (police / censor and horrible words like that) would call “joined up methods of accountability” or to put short – cross platform of policing

But Why FFS? Just why?
Really? Come on you can guess... At the bottom it’s about control, but this isn’t how it’s going to be “sold” to internet users.

Here’s 3 reasons I think this is going to happen. There will be more I suspect.

1) Russian Bots (or whatever they claim next week)

A smokescreen for any group that sets up muti platform accounts to influence large groups of people based on their demographics or beliefs.

The story being that this is widespread. Websites go up with many associated social media channels within hours (or even minutes) of each other.

The argument from those looking to impose this is

“Those looking to subvert the web use cross channel methods – so we have to do that same”

2) Following the block chain

It doesn’t take a genius to work out national governments and the front end “respectable” web are terrified of the impact of crypto. An uncontrolled currency that can be bought and sold without the intervention of tax and tariffs.

Any government or international body that wants to police this is going to have to be cross platform. To see what is bought on Facebook could be sold on a normal website or forum and short hand communication on Twitter… or whatever.

They want a paper trail so they can get you to pay tax.

Maybe not tomorrow, maybe not in 2019. But at some point, they want to know the paper trail. They (IRS and similar bodies) want as much info as they can so they can oblige you to pay your taxes.

3) The big one CONTROL!!

So they can monitor across platforms, sell across platforms, influence across platforms.

So why Peacock?

  • Well the Google aspect is likely to be and animal.
  • It will probably start with the letter “P”
  • It might just be an animal associated with giving social displays (social – geddit?)
  • Peacock is a wild guess, but I like it, so I’m hanging my hat on it.

But social media pages are made "on the fly”

Yes, I know. I suspect the big names in the platform business. Facebook, Google, Twitter etc, with develop a top level “other platform only” api to collate and share data that will get around this.

I doubt the end user will see much difference, but the data will be there between each of them.

How long a user spends on socials, what links are there, what the traffic flow from socials to certain sites are (connect on social – then move the buyer to sell via your own website is a preferred tactic, and one they want to clamp down on)

The Big Sell

Oh we will be sold the positives. How it makes sense. How Google can see your Facebook brand via your Facebook page and “better understand” your business and integrate in all sorts of ways across platforms.

This might well be true, but it won’t be the reason for the integration. The real reason will be to track “undesirables” to trace the block chain for tax accountability purposes - and gain even greater levels of big data control over the masses… all the better to sell products and ideas to you with.

It won’t be antitrust because it will be “government backed” and “anti-terrorist” and “to catch those who don’t want to pay their fair share” and all those.
  • The details here are conjecture.
  • The name is a total guess
  • But the concept is coming – if not already being implemented

Thoughts?
 

Scritty

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ok, i do not believe this, maybe i'm basically naive

Lol. It's fine not to believe this.
I don't want to believe it, and though we can see international and interstate legislatures gearing up for this, nothing has been announced.
I strongly suspect that it is coming though.

Since posting this I had another thought. That it is already here in some respects and the "announcement" will be simply to legitimise something that is already on-going.

You might think you are naïve, I might be a little paranoid. It all balances out. :)

In which case we keep all options open.
 

YujinTan

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sorry guys what it mean ? So they will see how influence your social media too ? My FB page man a lot russian like , guess going to get screw ??? so call they claim Russsian bot ?
 

Sund97

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I've read this 3x and I still have no idea what you're talking about LOL

Anyway, I like these out of the box theories. I've posted some of my own about social behavior being deeply factored into current ranking algorithms.

I'm pretty much on same page as this fella. Can we get some "Fool Proof content please"
 

demoownz

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I dont see the connection with blockchain and paying taxes.
 

Scritty

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I think some are mis-understanding what I mean (likely my fault)
It's not saying that soon we will be able to "game" Google with social signals. Anything but that.
The contention is that soon there will be a great deal more top level data sharing between major platforms and search engines under the auspices of things like;

Anti Terrorism (Russian Bot syndrome)
Countering revenue avoidance (Blockchain ecurrency sales)
And just the greedy need of these corps to "know as much as they can then shut the door on others once they're in"

This is likely because both the EU and US governments are tabling bills that ask for this functionality to be added. So they can have a top level view of activity without having to engage with multiple entities

The Rand report
https://www.rand.org/content/dam/rand/pubs/research_reports/RR2700/RR2740/RAND_RR2740.pdf

is one report that recommends that governments ask for this level of cross platform co-operation to prevent election fraud, and there is a bill in congress and a white paper in the European parliament going through that will make many of these recommendations law.

Nothing to do with social signals boosting SERPS
But "brand" might well benefit.
Thousands of referrals from hundreds of pages across multiple social platforms to recognised or upcoming brand sites might well be of benefit for them once they are measured.
A few hundred social signals from a couple of cheesy Facebook pages likely won't do anything one way or the other.
If we think in "old think" about social signals 0 they are already one step ahead of us.
Who is to say they don't start a hidden authority rank for Facebook business pages and commercial Twitter accounts?
I don't know that this will happen, but rule nothing out. Data sharing in a way that does not break antitrust (because it is government mandated) is coming. This idea of Google Peacock is just my (possible? plausible?) idea of how it might be implemented.
But that it is coming in some form or another is almost beyond doubt.

It's a scary time and the down side as I see it totally outweighs the up-side. Esspecially if you value your privacy and see government as getting too much power and has not shown enough responsibility witht he power it currently has (which - gloves off - is what I think)

Above all though. This is a discussion piece. Not tarot cards. It's pure "what if" based on the way the wind is blowing as regards internet freedom
The click-baity thread title is a bit tongue in cheek - but what do you expect - I'm a marketer :)

Thanks for the great responses guys and girls.

I dont see the connection with blockchain and paying taxes.

That's the problem (sort of)

I know hundreds of people who buy and sell crypto. (Probably thousands)
I personally know 2 people (husband and wife) who made well over a quarter of a million US in 4 weeks at the end of 2017. They did not pay a penny in tax
In point of fact I don't know one person who trades or creates crypto that has paid tax except some via the trading platform they use.
In many countries you don't have to pay tax on crypto yet.
But I don't think they will let that last for long I mean seriously?
Let's be realistic 0 They are going to tax the $h1t out of crypto if/when/after they can implement the controls to track it, and believe me they want to create the controls to track it.
 
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bartosimpsonio

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I think some are mis-understanding what I mean (likely my fault)
It's not saying that soon we will be able to "game" Google with social signals. Anything but that.
The contention is that soon there will be a great deal more top level data sharing between major platforms and search engines under the auspices of things like;

Anti Terrorism (Russian Bot syndrome)
Countering revenue avoidance (Blockchain ecurrency sales)
And just the greedy need of these corps to "know as much as they can then shut the door on others once they're in"

This is likely because both the EU and US governments are tabling bills that ask for this functionality to be added. So they can have a top level view of activity without having to engage with multiple entities

The Rand report
https://www.rand.org/content/dam/rand/pubs/research_reports/RR2700/RR2740/RAND_RR2740.pdf

is one report that recommends that governments ask for this level of cross platform co-operation to prevent election fraud, and there is a bill in congress and a white paper in the European parliament going through that will make many of these recommendations law.

Nothing to do with social signals boosting SERPS
But "brand" might well benefit.
Thousands of referrals from hundreds of pages across multiple social platforms to recognised or upcoming brand sites might well be of benefit for them once they are measured.
A few hundred social signals from a couple of cheesy Facebook pages likely won't do anything one way or the other.
If we think in "old think" about social signals 0 they are already one step ahead of us.
Who is to say they don't start a hidden authority rank for Facebook business pages and commercial Twitter accounts?
I don't know that this will happen, but rule nothing out. Data sharing in a way that does not break antitrust (because it is government mandated) is coming. This idea of Google Peacock is just my (possible? plausible?) idea of how it might be implemented.
But that it is coming in some form or another is almost beyond doubt.

It's a scary time and the down side as I see it totally outweighs the up-side. Esspecially if you value your privacy and see government as getting too much power and has not shown enough responsibility witht he power it currently has (which - gloves off - is what I think)

Above all though. This is a discussion piece. Not tarot cards. It's pure "what if" based on the way the wind is blowing as regards internet freedom
The click-baity thread title is a bit tongue in cheek - but what do you expect - I'm a marketer :)

Thanks for the great responses guys and girls.

If i understand correctly, then I'm pretty sure they're all interchanging data pretty actively already.

There was an experiment somewhere, where searching for something using one platform triggered ads in the other.

Also experiments like searching for things you've never searched, like one couple who tested with cat food, they'd never had a cat, then kept seeing cat food ads all over the place in their PC and tablets where they never searched.

I think they're all interchanging data all over the place.
 

Bigstar20

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Let's be realistic 0 They are going to tax the $h1t out of crypto if/when/after they can implement the controls to track it, and believe me they want to create the controls to track it.

But @mickyfu said crypto will be dead in a couple of years?!
 

redarrow

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It was on the way I am sure it also involves time spent on the website and social websites there all going to be used as an indexing stat.

What do you lot call that retention views?

Because of the advance heat map service going on, not surprised about this at all.

Session recording, that be used soon on websites for SEO, guessing.

SEO will definitely get harder.

I do tell people don't rely on Google don't lesson till too late.

It won't be long until those on page 1 are manually chosen and placed.

Since school teach seo now with computers the competition so heigh, don't think page 1 can be automated with compitition just be to hard google only got 1 first page .

Unless indexeing becomes a paid service
 
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redarrow

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All google got left is the algo to earn money from joe blogs, most people don't use google for google just to get to the websites they no .

Fb is well more popular then google .

Which is madness

The better websites get , the less google get used .

I can only see google charging to be indexed in future , 1st page will be manually chossen .

Thinking about it , is it comming we even need a google anymore

A directory based website might be better .
 
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