I do a lot of local dev for clients - and apparently I am gaining a rep in Austin for being the website ER room. A number of folks recently have come to me complaining about their slow WP site (hosted by a company that rhymes with SlowCaddy). I've been putting these folks on CloudFlare - and with a single account being free, its been an inexpensive upgrade to my typical cache-and-dash fixes. An unanticipated side benefit has been significant bumps in SERP. Thinking that this was solely due to the speed improvement, I decided to do a little test. I manage about 10 WP sites for clients and host on Rackspace Cloud. I've tuned the shit out of these sites, and they blaze with no issues around caching. Several of these are high-bandwidth sites - video, photography, etc. I decided to try moving these to CloudFlare as well to see what impact it would have on SERP. Within 72 hours, I got bumps of 3 to 5 spots. On several secondary keywords, the sites all moved to from the 20s to positions 7-9. Two went from 14-15 to 3-4. And their corresponding Google Local 7pack placement went up as well (on the four sites with a Google Local presence). My recommendation is to run, not walk, your money site over to CloudFlare. Its free, they work incredibly hard to keep the nasties at bay, and, well its free. By the way, did you know its free? CloudFlare. Google it. Move to it. Be happy. PS - they already ranks tops on their primary keywords, due primarily to lessons learned from the brilliant, unselfish posts by my fellow BHW contributors. I feed my family because of you. Thanks for the pizza!