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Clothing Line, Marketing, and Suppliers

Discussion in 'White Hat SEO' started by MarcusYallow, Mar 4, 2017.

  1. MarcusYallow

    MarcusYallow Newbie

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    Note: I don't know what the right section this post should be in. Move or delete Pl0x.

    Hey BHW,

    For awhile I've been wanting to start a higher-scale, higher-quality clothing brand. I knew I needed to be able to advertise and reach costumers but at the time I started I had no liquid assets to invest. I decided to start a men's fashion/street wear Instagram and build that up so I would have an engaged following that I could advertise my new brand to.

    This was a little while ago and now I have money that I can move around, and invest into my new company. I know that a lot of people start off with websites like bigcartel, teespring, etc... but I don't want to start that way. I want more control over the process. Higher quality products, more customization, etc...

    I'm here asking if anyone on BHW has any tips/ideas. From services to use for printing, hosting, domains, etc... or if anyone has had any experience with anything like this before. I have around 1000 dollars to play around with, so I have a decent budget.

    Thanks
     
  2. jfsinel07

    jfsinel07 Junior Member

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    You can either set-up your own store by purchasing a domain name + hosting + premium theme (themeforest), set it up the way you wanted if you know the work around it or you can hire someone to do it for you. On the other hand, there's shopify or squarespace wherein you can set-up your store without the hassle of hosting and other shits.

    For domain name = before purchasing, try to scout for coupon codes, so you can get some discounts.
    Hosting = same method. look for coupons for discounted price.
    Graphics & Design work = if you're on a budget, try Fiverr maybe? Or there's a lot of talented people around here. The "Hire a Freelancer" is a good place to go.

    If you want to setup on Shopify or Squarespace, there's a lot of ideas here as well to follow and get some tips on how they are handling their own store and be able to maximize its potential.

    Hope that helps. :)
     
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  3. GrowHack

    GrowHack Junior Member

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    im looking for drop shippers too!
     
  4. Gromit

    Gromit Regular Member

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    Depends on how complex you need the store and how much you can do yourself.

    If you're doing something that's heavily reliant on great photography, I hope you've got access to good photographs of your products. Otherwise factor in a DSLR and lighting equipment.

    Woocommerce is pretty good for simple stores. If you want something more robust and more complicated you're looking at Magento. Fairly steep learning curve but you'll have more control. Woocommerce sounds pretty ideal for what you want though.

    Be prepared to drop extra money of plugins/extensions. There's bound to be something extra you want.

    Graphics/Logos. Have a look at fiverr. Expect to pay more for a fairly decent logo, especially if you decide it needs a mascot or something. Most are shit on fiverr though. A trendy font with a 2 tone colour-scheme and a shitty icon beside it is the usual dross. 48hrlogo are usually much better but a lot more expensive. I think you can get the whole business cards and stuff from there as well at an extra cost.

    Theme. Usually fairly cheap on something like themeforest. Look for something popular and modular so you can make the site not look like shit pretty easily. Pro-tip. If you're useless at design, get the logo first so you can design the colour-scheme and font setup of the site around that.

    When you pick a theme, run the template(s) through gtmetrix.com for a speed score and a W3C to check for errors.

    kraken.io. Free for 100mb a month. You can use this to shave your image sizes down a fair bit if your site is really image heavy and your images aren't that well optimised.

    Hosting. Get something fast that has decent support. If you're dicking around with e-commerce platforms you're unfamiliar with, chances are shit will go wrong. You need to be able to go back to a recent backup.

    SSL - If you can't be bothered setting up your own SSL, hosts usually offer it. It'll cost more but it's a lot easier.

    Payment. How you're planning on taking payments and how much those gateways cost per month. Paypal/Sage etc.

    Don't rule out the all in one monthly solutions. They're usually a lot easier to get started with.
     
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    Last edited: Mar 4, 2017
  5. MarcusYallow

    MarcusYallow Newbie

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    Thanks alot! I greatly appreciate it.

    I've got a great dslr and have been running shoots ever since I was a senior in high school so photography and product photos are all good. Hosting isn't really an issue either. I've picked up quite a lot of knowledge on domains, hosting, etc... from friends, coworkers, and my parents. I'm really looking for good services that I can get great quality appearal (shirts, hoodies, etc...) and services that could silk screen, print, etc... with custom tags as well. I'm good on designs and the likes of that.

    Cheers,
     
  6. cheva

    cheva Regular Member

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    @MarcusYallow if youre thinking about tshirts this is the biggest forum there is hxxp://t-shirtforums.com/

    Its been a while since I was last on it but its still pretty active, youll get everything from printing techniques to printing businesses wholesale apparel hookups etc
     
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  7. MarcusYallow

    MarcusYallow Newbie

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    Thank you so much!
     
  8. Jason Bradbury

    Jason Bradbury Power Member

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    Wordpress
     
  9. Chris.Roark

    Chris.Roark Jr. VIP Jr. VIP

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    You ask for two separate things.

    Sorting hosting, domain and website theme is the easiest part of what you are looking for. So leave that aside for the moment. You cand go for a ready made ecommerce website on shopify. So don't think about this tech stuff for the moment.

    What you need to focus on is to find a dropshipping company willing to do the customization and fullfilment for you.

    Focus your efforts on this for the moment, because this is the edge that your business will focus on.

    Then, once you get that sorted, look for the easy stuff of getting a domain, hosting and design.
     
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  10. latergator

    latergator Newbie

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    Shopify. I can't recommend it enough. You can buy your domain through them and their app store has everything you need for dropshipping, shipping, metrics, etc.

    Printful. They will print and ship clothing. So it's your printer and dropshipper in one app. They integrate well with Shopify. There are a ton of other companies that also do this. Just do a google search "tshirt printer dropshipper" and shop around.
     
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  11. propipper

    propipper Junior Member

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    Reading above it sounds like you got the hosting+website, etc. covered. My only comment is you need to think about being scalable. WooCommerce is good in the beginning but if you start pushing a lot of traffic or need customizations, you're going to be kind of stuck. If you want to play with the big boys, you go with Drupal Commerce or Magento. I know DC can be a load on your server but that's why you need solid hosting.

    Moving on to your question about screen printing - you said you wanted a higher end, higher quality products. Well, for this you'll need to look at the more premium manufacturers like Bella+Canvas, American Apparel, Next Level, etc. Most screen printing shops will have access to these brands but you'll have to see at what level of pricing they're at.

    Also, have you thought about storage, fulfillment, buying in bulk, etc? The reason why sites like Teespring work is because they run a campaign and then print them all at once. For you to get the best deals, you'll have to buy in bulk. Most shops start giving real discounts at 72 pieces (6 dozen). How will you break that down in terms of sizing and colors? Small, Medium, Large, X-Large, 2X-Large, etc. You may be stuck holding inventory.

    The other route is to go DTG (Direct To Garment). You can fulfill on demand but you won't get the same pricing as when you screen print bulk orders. DTG is good, but if you're playing with margins then you'll need to do some research on what works best. Also, remember DTG can only go on 100% cotton. The technology is not quite there yet to go on cotton/poly blends effectively.

    If you have any questions, PM me.
     
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