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Clients Pricing For SEO

Discussion in 'Black Hat SEO' started by akazzz, Mar 13, 2012.

  1. akazzz

    akazzz Regular Member

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    I suddenly got a client who requested me to do SEO for his offline local business website and I don't know how much to charge. What are the basics of charging? Do I charge a fixed price or by results or by the competition or...?
    I am 100% clueless on what to do besides the SEO part.

    I have attached a screenshot from market samurai on the competition of the keyword. From the screenshot, the top 2 are local websites. I'm from Ireland so its .ie. The others are .com. Ranking no. 3 & 4 is wikipedia but they are not optimized for the keyword. My client have a .ie website so I assume having a .ie its easier to outrank the other .coms?
     

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  2. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    I think $500 - $1,000 a month is common in the US. Not sure for you though. Figure out how much it would cost to outsource it and then calculate an acceptable profit margin is a common method for costing also.
     
  3. mark27

    mark27 Regular Member

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    Charge based on what he stands to gain from ranking first. Ask him for these numbers and find some yourself. People like when you really do your research when coming up with prices for your service.

    Average Sale, Average profit/sale, Adwords CPC, Exact Monthly searches local/global, and how well his website converts currently

    Let's say

    Aver. sale = $100
    Average profit/sale = $40
    Adwords CPC = $3.4
    EMS Local = 3,000
    Site Converts = 5%

    So to advertise it would cost him $3.4/click and if you rank first organically you should get 40% of 3,000 which would be 1200clicks/month which would cost him $4,000/month using adwords. Since you want to save him money you should aim to be between $400-800/month to give him a value of 1,000%-500% more than adwords.

    Out of those 1,200 clicks he'll get, let's say 5%(use his conversion stats) buy his service = 60 sales * $40 = $2,400 profit. So even if 5% convert he'll be pocketing a 300-600% return if you charge $400-800, so that sounds about right. You should use his statistics for this, but the strategy is the same.

    Go into detail like this and they'll have erections from hearing 500% return.
     
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    Last edited: Mar 13, 2012
  4. akazzz

    akazzz Regular Member

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    I don't know how much it would cost to outsource. Should I charge by package? like 1000 wiki blasts, 100 web 2.0s, etc etc for $xx.xx or by results or just a fixed price or by a monthly basis or by the keywords competitiveness?

    So far, I'm thinking of $200/month. For a page 1 result + maintenance. Just pulled this number out randomly and still unsure.

    Edit: Thanks mark27, that sounds like a more legit way of figuring out the pricing ! Is it advisable if I based it on broad search instead of exact to increase the charge?

    Usually when doing seo for clients, should it be charged monthly or a 1-time fee?
     
    Last edited: Mar 13, 2012