I suddenly got a client who requested me to do SEO for his offline local business website and I don't know how much to charge. What are the basics of charging? Do I charge a fixed price or by results or by the competition or...? I am 100% clueless on what to do besides the SEO part. I have attached a screenshot from market samurai on the competition of the keyword. From the screenshot, the top 2 are local websites. I'm from Ireland so its .ie. The others are .com. Ranking no. 3 & 4 is wikipedia but they are not optimized for the keyword. My client have a .ie website so I assume having a .ie its easier to outrank the other .coms?