Client with home business needs to target city...but how?

christianbed · Feb 16, 2015

I have a client who runs a interior design business out of her home, and already has a bunch of citations (including Google) for her business. The problem is that she lives in a very small town just outside a major city. So when I search for her niche, in the city she doesn't really appear on the map and jumps on and off the front page.

So, would it be better for her to forget about ranking in the local results and just try to get #1-2 in organic (still competitive), or would it be easier to 'move' her business to somewhere in the city limits (use a virtual office for a month, I guess to bypass the verification process)?

BlueSteele · Feb 17, 2015

christianbed said:
I have a client who runs a interior design business out of her home, and already has a bunch of citations (including Google) for her business. The problem is that she lives in a very small town just outside a major city. So when I search for her niche, in the city she doesn't really appear on the map and jumps on and off the front page.

So, would it be better for her to forget about ranking in the local results and just try to get #1-2 in organic (still competitive), or would it be easier to 'move' her business to somewhere in the city limits (use a virtual office for a month, I guess to bypass the verification process)?

More SERP real estate the better. Do both for sure.

Andrew Scherer · Feb 17, 2015

christianbed said:
So, would it be better for her to forget about ranking in the local results and just try to get #1-2 in organic (still competitive), or would it be easier to 'move' her business to somewhere in the city limits (use a virtual office for a month, I guess to bypass the verification process)?

You don't necessarily need to move addresses. You could set it up like a second location, get another verified G places page, and run citations to a new sub-page on her site that is effectively dedicated to her second location. That is basically how franchises do it, and you can do the same strategy.

The fact that you're already starting to hit page 1 is a nice advantage. With an organic listing for her site, a maps listing, and a youtube video ranking (pretty easy to get these ranked) you're effectively taking up 20%-30% of the front page.

This is what I do for my lead gen sites, it's bonkers.

christianbed · Feb 17, 2015

Cheers, gents, thanks very much for the feedback on this one. I wasn't looking forward to editing the NAP across the spectrum (many of which were done ages ago by some other SEO or the client).

Client with home business needs to target city...but how?

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