I recently had a client approach me that is getting around 3M PVs a month. roughly 500,000 unique visits a month. The client DESPISES AdSense and will not use it to monetize. The site is a humor/viral site very similar to college humor or The Chive. They initially put up the site for fun, but something happened where it went viral through FB and they went from 8K visitors a month to 500K in a very short period of time. Where the hell would I even start with monetizing? Should i just contact corporate partnerships and negotiate ad space? I have an idea how to consult the business but I want to get some input from this community.