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Client has 2000 pages indexed over 600 unique articles!!!, barely any traffic, whatsup!?

Discussion in 'Black Hat SEO' started by Vladamir, Apr 14, 2016.

  1. Vladamir

    Vladamir Power Member

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    Hey Guys,


    So I need some detective help here. I recently took on a new seo client that has had a fulltime writer for over 5 years making 1 article every 2 days and posting it on their blog. I went to check his statistics on semrush and other pages thinking this content would really be great they would be ranking for hundreds of keywords. NOPE almost none, its as if their 600 articles didnt exist.

    I do also have to say this is in spanish and the mexico market so theres much less seo down here but still not ranking for any keywords is still insane.

    Attached is the sites semrush stats for a quick overview
    2016-04-14_12-30-14.jpg

    I searched in google and the site and pages are indexed.

    Looking further into the articles I found every article is about 500-600 words, no images no outbound links. It is completely original but the formatting is very ugly. I have instructed their writer to instead of writing 600 word articles every other day maybe write a 1200 every 2 days. All their articles have proper h1 title tags etc.

    I cant figure out why they are ranking for only about 10 keywords. There is the fact that they basically have no backlinks. But could that cause so much content to just be overlooked?
     
  2. JamaicanMoose

    JamaicanMoose Jr. VIP Jr. VIP

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    The lack of backlinks is a pretty big issue.

    Also, how well are the articles interlinked to one another? At that length each article should interlink to at least 3 other articles on your client's site. Is that happening?
     
  3. ChanzGrande

    ChanzGrande Elite Member

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    You better webmaster tools that thing. The lack of a real backlink profile is one thing, but in a moderate competition niche you would think some of this content might rank. You could have manual penalties. Are you really sure the content is original? Perhaps best to pass some of those articles through some analysis for both originality(copyscape), as well as keyword density, LSI keyword content, etc...

    I think it sounds like your client has pretty low value content, might be in a highly competitive niche, or the combination of possibly poor on-site optimization AND minimal backlink profile = G thinks almost none of it matters or it is irrelevant in the grand scheme of the niche.

    Slow dripping 600 articles over 5 years ought to produce some positive result on almost anything so something is totally amiss here.

    As JamaicanMoose suggested you might want to consider looking at the internal linking scheme as well and adapt it to a silo structure. The truth is it can be hard to provide better direction in absence of competition analysis information. Definitely look at what else is ranking in the niche, and try to adapt your current approach to better meet your client's needs - which seem pretty extensive.
     
    Last edited: Apr 14, 2016
  4. Gyuman82

    Gyuman82 Elite Member

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    Cuz there's no backlinks?

    You can write a bazillion articles on things like car insurance, viagra etc. and not rank for diddly squat.

    If the niche has any sort of competition at all, you're going to need links plain and simple.
     
  5. stephennewton

    stephennewton Newbie

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    The domain may not enjoy good authority. Also semrush may not report the site's rankings as expected. Have you checked WMT?
     
  6. jamie3000

    jamie3000 Supreme Member

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    600 articles and no one wants to link to any...that kinda tells Google all it needs to know I think ;-)

    Also check your keyword density is nice and low/safe and check the writer hasn't just nicked the content from elsewhere
     
  7. hydrix95

    hydrix95 Newbie

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    dude those 2000 articles probably are so badly keyword stuffed and they probably all say the same thing over and over again. Basically 70% of your issue is duplicate content the other 30% is probably keyword density. If it's still not ranking its because of extremely poor keyword research. Duplicate content will drop your site like a bombshell, even 1 article of it can hurt.
     
  8. Cshark

    Cshark Jr. VIP Jr. VIP Premium Member

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    I think the problem is with the quality of content, and lack of backlinks. I'll not be taken aback if those articles are rehashed garbage.
     
  9. nisdee

    nisdee Regular Member

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    My opinion is that it's nto lacking backlinks

    Website of this age and amount of content shouldn't have any problems getting authority and at least mediocre ranks
    People are often overreacting with backlinks, 8 year old website cannot get unnoticed by google, if website is good, it would rank for atleast 10-20% articles naturally over such a long period of time

    Probably quality content is poor, keyword structure and density etc.
    Website also might have bad SEO structure, if the owner is an amateur, that is likely
     
  10. pitrene9

    pitrene9 Newbie

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    Hi,
    I think that the problem may be with the uniqueness of the articles which you have posted on that particular site. You should cover almost all the basic needs of the articles. Failing in those the articles posted by you will be an utter failure...