FrostyPebble
Registered Member
- May 2, 2026
- 51
- 14
It could simply be a change in user behavior rather than a campaign issue. I review recent trends and compare conversion data across devices before deciding whether any adjustments are needed.
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Clicks only coming from mobile, desktop almost zero
- Thread starter ClickDrivePro
- Start date
HadesHustle
Registered Member
- Jan 9, 2026
- 55
- 11
Sometimes desktop volume drops naturally depending on niche. On Google Ads, many campaigns end up 80–95% mobile without changes.Hi all,
I noticed that almost all my PPC clicks are coming from mobile users, and desktop traffic is almost zero.
I did not change any device targeting or settings, so I am not sure why this shift happened suddenly.
Is this normal these days, or should I adjust something in the campaign?
NotTodayBuddy
Registered Member
- Feb 14, 2026
- 53
- 15
Before changing anything, check your device report. On Google Ads, desktop traffic may still be available but could be losing auctions due to higher costs.