clickbank reporting question?

What does the picture mean?
Does it mean I am sending visitors and none are being coverted? Are people going to the LP and not converting or are they not going? If this is a bad LP, then I need to change offers because I am not the owner and therefore cannot change the LP?
Anyway, what does this mean?

Here is the picture. And thank you for considering this question.

It means that 70 people visited your link (hop count), 1 person for the "alcohol1" product visited the order form (order form impression count), but they didn't place an order for whatever reason (order form server calls).

In case you're wondering why someone would visit an order form and not order anything, I've never really investigated this too much, but I'd assume it's due to one of the following:

• They didn't like the price.
• Credit/Debit card problems (perhaps they lost it).
• They simply just changed their mind.
• They were deterred away because they saw "Clickbank" on the order form.

There's also a Clickbank sub-forum here.
http://www.blackhatworld.com/forums/clickbank.66/

So that means that 70 people saw the landing page and decided not to order??

If that is correct than I just need to figure out what the normal conversion rate for my industry is and start making adjustments to at least meet that.

Thank you for answering.