Hey guys, I am buying targeted media (web banners) for a service and I wrote up a marketing plan but was wondering what your numbers for click to sales were? This is what I made: My target is 10,000 clicks with 1% click to sales that should result in 100 sales. Is this about right or should I be aiming lower? Someone told me that for banner ads, usually 1% of clicks result in sales so that is where I got that number from. Anybody have any experience with this?