1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Click to sales ratio for web banners

Discussion in 'Black Hat SEO' started by wwallace1, Jul 24, 2013.

  1. wwallace1

    wwallace1 Regular Member

    Joined:
    Dec 11, 2010
    Messages:
    440
    Likes Received:
    92
    Hey guys,

    I am buying targeted media (web banners) for a service and I wrote up a marketing plan but was wondering what your numbers for click to sales were?

    This is what I made:

    My target is 10,000 clicks with 1% click to sales that should result in 100 sales. Is this about right or should I be aiming lower?

    Someone told me that for banner ads, usually 1% of clicks result in sales so that is where I got that number from. Anybody have any experience with this?
     
  2. wwallace1

    wwallace1 Regular Member

    Joined:
    Dec 11, 2010
    Messages:
    440
    Likes Received:
    92
    no one buys banners for their products?
     
  3. Mnet17

    Mnet17 Junior Member

    Joined:
    Feb 28, 2013
    Messages:
    192
    Likes Received:
    135
    Location:
    Philadelphia
    CTR is all based on how good your banner is. Usually CTR from impression to clicks is about 1.04% and CTR from clicks to conversion is about 4% if your sales page converts well.

    Hope that helps.
     
    • Thanks Thanks x 1
  4. wwallace1

    wwallace1 Regular Member

    Joined:
    Dec 11, 2010
    Messages:
    440
    Likes Received:
    92
    well i've done some media buying in the past to try out some clickbank products so i've done a lot of ad testing on buysellad (but never made any money). So for this new venture, I set my KPI at a CTR of .5% (need atleast 5-10 ads created to achieve this) and my goal is to get 10,000 clicks for my monthly advertising budget.

    Then I put that I would get 1% of sales from 10,000 clicks (hopefully) but if I got 4% from 10,000 clicks that would be awesome!

    Your ads must of been really targeted well, or your sales page well written.

    But in my case it won't be directed to someone with a sales page but directly to a homepage with a reservation like feature. Kind of what you would see in orbitz, expedia, agoda or something similar.