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Click Thru Ratio

Discussion in 'BlackHat Lounge' started by sipak, Sep 22, 2008.

  1. sipak

    sipak Newbie

    Sep 14, 2008
    Likes Received:
    Hi to all,
    I wasn't sure where to post this question so I'm posting it here to be on a safe side :)
    I would like to know what is the normal click thru ratio for banner campaigns.
    Example, how many clicks and how many submissions (leads) per number of impressions are statisticaly normal, percentage wise.
    This question may sound like how long is a piece of string, so for the sake of argument let's say that the banners/offers are related to the thematics of the website where they are shown (eg. Travel related website displaying "win a holiday" or "cheap tickets" banner).

    Many thanks