Click throung

Good afternoon, I would like to know how to have a higher click-through rate, I know I have to draw attention, but how?

More attention grabbing images, curiosity for display ads and better descriptions, titles for text ads. Keep in mind, that CTR is not always a factor, that the ad will bring sales. i've had cases, where the CTR is crazy high and sitll no sales on some campaigns, on the contrary of what gurus repeat in their videos, the things like aim for good CTR etc, it's not always a factor.