Here is a timeless classic that should be dusted off occasionally. 1) Register a URL that has something to do with date reviews or bad friends or he-said-she-said or whatever. 2) Set up the website with your affiliate banners, CPM banners, and/or PPC ads. 3) The jist of the website is that "someone wrote something about you on this website" and to see what they wrote, you will need to pay me $X amount of money (or fill out a CPA form from our sponsor). The CPA form will probably keep you out of prison, but a large payment demand to see the comments may keep them "searching" the database longer in order to figure out if it is worth it. I wouldn't actually accept payments if I were you, but it is your life, so as you will. You can put a bad link for payment that takes them to another similar page, with more ads, and maybe says something like , "sorry, payment system is temporarily down, why not check if your friends have been commented on while we get the system back online" 4) Have a simple script email input form on the website that says something along the lines of, "Check if a name and email are in our database." Everytime they enter an email, have it scripted to send an email that address saying "someone just posted a comment about you at w3.com, come here and read what it says." Be sure if you are in the US, you put a little CANNSPAM thing at the bottom, explaining why the email was sent and how to unsubscribe as a CYA. 5) When the person enters an email/name to check, you can have a random number generator and output script say something like "There are X number of comments regarding Person X at XXX@XXX.COM" This will motivate the person to check more names. Make sure your ads are well placed around the results of that query in case they get an itchy finger for impulse clicks. Yes, I know, it is a tedious set up, but once you get the template done the first time, you can crank out a bunch of them and get your chain mails started. The traffic grows exponentially. Eventually, you will be getting thousands and thousands of vain sommabitches trying to figure out what some other shallow sommabitch wrote about them on the internet. Try starting with the kids on MySpace. They seem to fall for anything these days.