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Citations vs Backlinks

Discussion in 'Black Hat SEO' started by winenroses, Apr 5, 2017.

  1. winenroses

    winenroses Newbie

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    This is possibly a stupid question, please bear with me.

    Just want to understand what really is the difference between citations and backlinks? Just don't really get it, they seem like the same thing to me.

    Also, to what extent does citations affect local search rankings?
     
    Last edited: Apr 5, 2017
  2. seo_seo_seo

    seo_seo_seo BANNED BANNED

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    You can get a citation without the backlink, e.g. a local newspaper only mentions your business name and address.

    I'd say their importance has not changed much but you must use high-quality citation sources.

    Now, I love PBNs and black hat as much as the next person but for local, you'd have to use local PBNs.

    This is what I do with my local sites.
     
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  3. stevesolo

    stevesolo Jr. VIP Jr. VIP

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    A backlink is an actual hyperlink to another page.

    A citation is just a brand mention, like your company's name, an unlinked URL, or even an address and phone number.

    Both of these have value in SEO.

    Links are great for improving your rankings; citations are useful for getting listed in local search results. The quality of the citations matters.
     
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  4. winenroses

    winenroses Newbie

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    What do you refer to for local search results? Google maps perhaps?
     
  5. winenroses

    winenroses Newbie

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    Thanks. From your experience, will non-local PBN sites benefit local search rank to a substantial extent too?
     
  6. seo_seo_seo

    seo_seo_seo BANNED BANNED

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    Yes, but only if they're HQ. But then they won't really be a PBN, right? :)