Let's say you have a long tail keyword niche such as 'mens basketball shoes' and would like to get some articles out there linking to your website. What would your keyword be in the article? If you write about 'mens basketball shoes' your site will be outranked by the articles you write. But how broad do you go? Mens shoes, basketball shoes, something else? I've outranked myself before with articles and don't want to do it again, but don't want to go TOO broad and not have the article relate.