Once again the comedy duo have come together in a project but this one is a bit of a different twist on their “Up In Smoke” humor. The pair have come up with a unique way to feed beef cattle that gives them an opportunity to market a product line across several fronts; the mainstream supermarket shopper for beef and the munchie hungry weed smoker who just has to eat now. Having formed a food manufacturing distribution company called Jones Beef Creek, they now offer beef that is grown using only marijuana as their food. It is an all natural product that is distributed nationwide though the food service company Sysco and is featured in Organic Supermarkets in the USA such as Whole Foods as well as mainstream markets like Kroger and is even offered nationwide in the warehouse club, Costco. Pricing is a little higher compared to other beef products due to the quality of the pot that the cows are fed as the, now purveyors, have always hated skunk weed. When asked about the name Jones Beef Creek, Chong explained, “Hey, when we were young and didn't have any weed, we would be “Jonesing” so we thought that would be important to put that in the business name”. The idea came from a time when Cheech was riding his horse in the Rocky Mountains smoking a strain of the now recreationally legal “Blue Dream” as he was gazing at cattle below grazing on a Colorado farm. His thoughts wandered to the quality of the hay and grass that was being fed to them. At that point he had an Eureka moment! What if we fed the cows real grass so they could then have the ingredients of quality weed in their system and thus solve the problem of people getting burned while grilling burgers because they were too stoned to pay attention to the hot fire? They would not have to smoke at all; just fire up the grill and use our grass fed beef for hamburger patties. They would be getting the benefit of a good joint as well as a munchie friendly burger made with quality beef. Once Cheech Marin came down from his high he reevaluated the idea and ran it through his legal team and his accountants. Both thought it could be a viable enterprise and his attorneys also thought that to do that without asking his old partner, Tommy Chong, to come aboard could lead to litigation. The investment would be significant enough that it made sense to bring in a partner if possible. A quick flight to Vancouver, Chong's stomping grounds, and Cheech and Chong were back together once again. Jones Beef Creek is traded on the NYSE under the symbol STND.