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Charging Rates Guide - 180K Fashion Nich Instagram

Discussion in 'Instagram' started by Anderson1990, Mar 29, 2015.

  1. Anderson1990

    Anderson1990 Junior Member

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    A while ago, I posted this (http://www.blackhatworld.com/blackh...ion-niche-account-need-monetizing-advice.html), looking for advice on how much to charge for a sponsored post on a fashion niche IG account with over 170K followers, 6.5K average likes and over 160 comments on average (per post).

    As mentioned in the thread (link above), I had a large number of emails from brands that I hadn't responded to - simply because I didn't know how to determine the cost-per-post on a fashion niche page like mine. The general consensus was that I could get away with an asking price of $100. So, I logged into my gmail account and responded to about 20 requests (I have over 200 requests). My asking price was $100. Seven of those brands (mainly app developers looking to promote their fashion apps) got back to me, confirming their interest and requesting my PayPal details. Four brands counter-offered me between $75 and $85 per post. A couple asked if I could post two sponsored photos in return for my $100 asking price, and the rest haven't gotten back to me yet.

    At this point, I realized my IG's potential, and, thanks to BHW user 'WonderKid', I grew some balls and responded to about five more emails, with an asking price of $150. I have heard back from two of those clients with a 'go-ahead', and the rest counter-offered $100 per post.

    I have never made a single penny off of IM, and this past couple of weeks alone, I've been able to earn about $900. Considering that I don't have to spam my audience with five shitty sponsored posts a day to make that much, I think the outcome is amazing. I am also particularly happy that a few clients have been so overwhelmed with the response from advertising with me, that they have made arrangements to advertise again. I am also excited beyond words that these are just the result of responding to only 10% of brand requests in my inbox. I hope the others would prove to be just as fruitful.

    To everyone who've helped me out with tips, and to all those long, detailed, PMs full of IM life lessons, I am extremely thankful. And to everyone else wondering what their asking price should be, I hope this serves as an example of what to expect. Brands are allocating budgets exclusively for Instagram Influencer campaigns, and they are paying big. Don't hesitate to ask for more.

    P.S. Next up on my journey to quitting my full-time job, would be to launch my own fashion website. I have absolutely no experience in running a website (but I have worked for a fashion magazine and know my way around what works in terms of content), and zero idea on how best to monetize (adsense, affiliate, etc.), but I am reading up. Plus, there is BHW. Thank you always!
    Oh, and my 170K IG just turned 180K today!
     
    • Thanks Thanks x 4
  2. Globalization

    Globalization Regular Member

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    Congratulations.

    How'd you get your followers? What methods did you use?
     
  3. zangar93

    zangar93 Junior Member

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    Congratulation OP. I'm looking forward to follow your f*ck-my-job journey (everyone's dream)!!!
     
  4. LleixG

    LleixG Senior Member

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    Congrats about that!
     
  5. share4win

    share4win Power Member

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    May I know how long it took to achieve that number OP? Also which automated tool did you use to get this much of followers?
     
  6. YoLoSwaGMaAN

    YoLoSwaGMaAN Regular Member

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    my god OP you just gave me like..a soul boner right now....REALLY MOTIVATING ME RIGHT NOW!!
     
  7. thamanz1

    thamanz1 Regular Member

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    How is this a guide?
     
  8. Heythereimpat

    Heythereimpat Newbie

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    Did you contact potential advertisers or did they come to you? Thanks bro, inspiring stuff.
     
  9. Rabbitman111

    Rabbitman111 Regular Member

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    You can definitely charge way higher than that! I charge $150 for my product promotion posts and I'm a cat niche! One of the worst niches for making money off shoutouts, as most of the shoutouts would be for people who want their cat featured (which I charge $30 for). I have just over 100k followers and 8-12k likes on my pictures, but people only care about followers really.

    With your page, you have a lot more followers and an amazing niche for making money, so at the lowest ask for $200! The worse thing that can happen is they say no, in which case if you feel it would be worth it you then you can lower your price. But if you offer a low price, you're limiting the amount of money you can make before you even start. Please trust me and take my advice, I'm sure you'll get plenty who are willing to take $200! :)
     
  10. Paper-Boy

    Paper-Boy Elite Member

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    The people who paid $100 without hesitation knew the potential of your followers.

    If I were you, I would build some sort of authority site and drive traffic to it. Spamming them with all these random fashion related promos could hurt your "brand". But there's nothing wrong monetizing your traffic this way, just be sure invest some money to building your brand. :)

    Cheers!
     
    • Thanks Thanks x 1
  11. erickishere

    erickishere Elite Member

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    Congratulations on your success OP! Definitely launch that fashion site up and think about long term with that site
     
  12. eyerish

    eyerish Regular Member

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    Where do you get all your content?
     
  13. Anderson1990

    Anderson1990 Junior Member

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    I stumbled upon Follow Liker when I was at about 20K (all organic followers). I used my other accounts to tag @MainAccount and drive traffic there.


    Thanks! That would be the dream indeed.


    Thanks, buddy!


    It took me just over a year. I used Follow Liker.


    Haha! Just paying it forward.
     
  14. Anderson1990

    Anderson1990 Junior Member

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    In essence, it was meant to help others in the fashion niche better understand the market, brands' paying rates, and, more importantly, to motivate those in similar situations (as I had been) to not feel intimidated by shitty Instagram accounts with over 1M+ followers, selling sponsored posts for $25 each. Sellout bitches like that tend to clip other IM's wings. If you know what I mean.
     
  15. Anderson1990

    Anderson1990 Junior Member

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    I placed my email address in my bio on Instagram: 'For All Business Inquiries: [email protected]'
    It encourages potential clients to get in touch. I have yet to send out emails to brands, but I am working on a stellar Press Kit that I can use to help brands understand who we are, what we do, and how they can benefit from collaborating with an authoritative Instagram Fashion account/website like mine. Most of the time, when your account begins to demand attention, PR people start to take notice, and they come to you. In hundreds too. Work on growing first. Eventually, everything else will fall into place - effortlessly.
     
  16. Anderson1990

    Anderson1990 Junior Member

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    Thanks for the tips, RabbitMan111. 8-12K likes per post on a 100k+ account is outstanding! Goes to show how passionate and dedicated your audience is. Keep it up! Happy marketing!
     
  17. Anderson1990

    Anderson1990 Junior Member

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    Thanks for the vote of confidence, Paper-Boy.
    I got to 170K without a single sponsored post because I wanted to maintain my 'brand's' credibility. I like to believe that that's what got PRs interested in the first place. As for the site, I have been lazy in the past, juggling between a full-time, highly demanding job and constantly updating my Instagram. Hopefully, I can get the site up and running soon. I have the layouts all set. Just looking for the right designer. Also, finding it hard to decide between HTML and/or Wordpress. Any suggestions?


    Thank you! That's the goal. Not looking to gain temporarily from it. I want to turn this into a business. A company, if you will.
     
  18. Anderson1990

    Anderson1990 Junior Member

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    Aspiring models and bloggers tag us to be considered for a feature. At this point, there are over 415K images tagged on Instagram with my brand's hashtag (which also happens to be my Main Account's username). I post 4 times a day, and it's no walk in the park skimming through those images because (not to sound arrogant) about %80 don't meet the brand's standard in terms of brands worn and photography. I make a conscious effort to pick photos that are great in quality, and that contain brands that I could tag to draw their attention to my page. Brands that I consider potential clients, that is.
     
    Last edited: Mar 30, 2015
  19. hertn

    hertn Junior Member

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    Thanks mate! I posted in your 170k thread so not gonna say the same thing here, but really inspiring and helpful post!
     
  20. alukard13mm

    alukard13mm Junior Member

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    NIce JOb Dude!!

    A summay of my history:

    I also got a fashion niche Instagram, I grew up in 6 months form 0 to 45K, using FL, I only did 2000 likes/day to followers of other big fashion acc (1 like/follower), growing 200 fans day.... But my pain in the ass is... I just have 900 likes/media!! I decided (since the IG ban activity) to stop botting and start growing organic (my avg/like is 750/media and 40 fans/day)

    My content is great quality (unique pics)

    Since you work the same niche as me, I'm interested to do some Shoutouts with you, Is it possible?

    Thanks
    David