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Charging $100,000 for SEO? Anyone?

Discussion in 'White Hat SEO' started by Blackhat Scott, Oct 2, 2013.

  1. Blackhat Scott

    Blackhat Scott Regular Member

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    I know the price points... for high quality whitehat SEO, small to medium size biz 18k to 36k seems to be the trend. But i had a meeting with a very big company they do $50,000,000 plus and needed the SEO to support that type of operation. I equated the work to be $100,000. Lots of cities, keywords, lots of work. He rebuttled the price was twice as high as other firms. Would like to know from the elite SEO pros on blackhatworld has this price been achieved?
     
    Last edited: Oct 2, 2013
  2. Duffers5000

    Duffers5000 Elite Member

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    Pulling prices out of your ass will fail in any business setting.
     
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  3. illfounded21

    illfounded21 Senior Member

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    You need to justify it.

    Although in a negotiation you will never settle on the first figure.
     
  4. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    $100,000 for what? What comes in the package?
     
  5. beauxesprits

    beauxesprits BANNED BANNED

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    Looking at your rates, I think I will have to make increase my SEO rates also. I am currently working for some clients among which big one is a Casino Website and I charge him 1000$ per month for 5 keywords. And now he is on Top20 also. I think I have to make the price at least to 5000$. I really sound cheap here commenting after those huge figures posted by you. @op I dont know if I am an Elite pro but I have served my clients from a long time now and highest I asked for a website was 2500$. I think you are charging high but it also depends on the keywords and the competition you are up to.
     
  6. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    Three fiverr gigs a week.
     
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  7. Paper-Boy

    Paper-Boy Elite Member

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    They better comes with fries then!
     
  8. innozemec

    innozemec Jr. VIP Jr. VIP

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    So you state you know the trends, but since your potential customer is a big player you decided to multiply the trend prices by 5? It wasn't really wise decision bro..
     
  9. Blackhat Scott

    Blackhat Scott Regular Member

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    Let me clarify... I don't need help with whether or not price was justified... that's my business. Question is: has anyone charged a justified amount of near $100,000 for SEO services? -That is the question
     
    Last edited: Oct 2, 2013
  10. ficfroc

    ficfroc Regular Member

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    Even if they'd put in on adwords They'd have a better return on investement.

    You're charging waaaaaaaaaaaaaaaaaay to much, evan dejanseo is charging less than you ! But hey ! if you've found a good cow to milk then go for it mate !
     
  11. Blackhat Scott

    Blackhat Scott Regular Member

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    Clarification: A cost justified enterprise level SEO solution to a company with Annual Rev. of 50 million spending $10,000 + per month on Adwords based upon their keyword clicks compared to actual SEO clicks proven from existing client data... I.E> If you can get them the same amount of clicks that they pay for with PPC and SEO is long term, $100,000 seems more than justified as it elimnates the need for PPC if they choose, or they can double their leads. Question is: Has anyone charged a justified amount of near $100,000 for SEO services?
     
    Last edited: Oct 2, 2013
  12. supportnhelp

    supportnhelp Regular Member

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    i know some people those charge more $100,000 even.
    but they talk about increse of traffic and conversion.

    for example a company currently at 1 million unique, and earning $500,000.

    you can talk with them to increase 30% more visitors that increase earning too. then they can consider.

    if u just talking about some on site, links etc.. then price for seo low.
     
  13. Blackhat Scott

    Blackhat Scott Regular Member

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    Now we are getting somewhere... Take this scenario. Company spends $10,000 PPC / month. Gets 1000-1500 clicks per month for that $10K. You show existing client data from same field as prospect with same amount of clicks in unique organic visitors. Plus, keep in mind organic sites stick around a long time (years) and the number of clicks are actually going up each year for the past 3 years. The value of a click is the value of click whether it is organic or from PPC. The value of the click is justification for SEO pricing. Period. Because clicks lead to conversions. Thus $100,000 is more than fair for the given situation. Make sense?
     
    Last edited: Oct 2, 2013
  14. alternatesword

    alternatesword Jr. VIP Jr. VIP

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    If you believe that you can rank them on top "for all keywords" on "all cities", then you can. But, beware "google changing the game every day" :D
     
  15. AnotherOne

    AnotherOne Senior Member

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    The way I see your question:
    What services should I provide if I charge $100k?

     
  16. SEORasta

    SEORasta Senior Member

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    If you are even CLOSE enough to get to a high end company think of that as a plus. I deal with people who make 30,000 a year and sqauk at $199 a month! If he is wanting you though to rank for all major cities + keywords for them I I dont see how that could not be a fair price. But then again I do not know the firm or what they are truly expecting but kudos again just for getting that type of meeting
     
  17. spider7

    spider7 Regular Member

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    Hats off to you Scott for going after that account.

    One thing i will mention to you is that companies that spend that kinda of money----usually end up doing it in house. A friend of mine landed an account with a company that spends 100k per month for programming (ruby on rails). He landed that account by taking it in house. Something to think about.
     
  18. Paper-Boy

    Paper-Boy Elite Member

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    I mean, if you're really that good at lead generation or sales, then there shouldn't be a problem charging $1,000,000 if the company can get a decent ROI from it.

    I know an SEO firm charging 1 client $50k per month because they're producing sales for them.
     
  19. Alkanphel

    Alkanphel Junior Member

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    The price is fine, but you have to remember, the higher you charge, the higher the ROI the customer will expect, so if you charge the customer 100k, then he'll probably want a minimum of 3 x that in return. But you have to negotiate that with him, maybe he wants 5 x or 10 x or more.

    You have to be able to deliver on it. Good luck
     
  20. fung1990

    fung1990 Power Member

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    lets say: you provided the services, you just have to name your price, you estimate the workload yourself and provided the price you wanted. if they think it is too high, then you can just say: sorry, i cant do that. that's what i do.