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Charge For PPC Management

Discussion in 'Adwords' started by StinkyBooBoo, Jan 20, 2010.

  1. StinkyBooBoo

    StinkyBooBoo Junior Member

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    What's happening?

    What is the going rate for PPC campaign management. I handle this one guys SEO and now he want to do PPC.

    I've very knowledgeable with PPC, but never took on any clients.

    It's going to be about 50 keywords and about $100 per day budget. What's your thoughts thanks
     
  2. webmastr

    webmastr BANNED BANNED

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    For most clients I will charge a setup fee of $400-$700 depending on the complexity of the setup. Then 15% of their total monthly spend. However

    For some of my other clients I only charge a % of their total revenue generated through PPC, <--only do this if you know what you're doing and have a solid contract in place
     
  3. eg33k

    eg33k Regular Member

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    I go for gusto, since I know most regular agencies don't like to take clients who spend less than $5K mo.

    I charge $500 to setup local/regional campaigns (from scratch)
    I charge $2500 for national/international campaigns (from scratch)

    For ongoing maintenance, if they want to manage it themselves, I charge $100 hour to consult and review the accounts with them (to spot threats or opportunities.) I charge a Flat rate, or % of monthly spend, depending on how much work it takes to manage - and how much money they have ;-)

    For the account/client you describe, I would suggest $250-$500 setup then 10% of monthly ad spend ($300 mo.)

    Hope this helps.
     
  4. StinkyBooBoo

    StinkyBooBoo Junior Member

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    Hmmm... very interesting.

    Thanks fellas. If you a few clients then, you could make a few bucks off of this.

    I might have to seriously consider this. preciate it
     
  5. eg33k

    eg33k Regular Member

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    Occupation:
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    If you leverage your experience and strength for the benefit of your client, word will slowly spread and you can parlay it into several clients . You are right, a few clients CAN keep the bills paid and buy you some free time to work on yr own private projects/revenue streams.

    Remember, if they are scared by your price, just tell them you'll give them some kind of a discount if they refer a new client to you.

    90% of my new clients come from client referrals (based on good work and results). Some clients will make referrals for you even if they don't get a discount - but you have to remember to ask them at least once a year.
     
  6. StinkyBooBoo

    StinkyBooBoo Junior Member

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    gotcha thnanks... I don't know why I've always stayed away from obtaining PPC clients.

    I know how much of a headache it can be, and a lot of work. But I'm trying to phase out my web design ( that's becoming a headache too right now ) and I'm looking for additional / residual streams of income.

    thanks again big dawg!
     
  7. Black Beret

    Black Beret Newbie

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    Hey Guys,

    I would be interested in getting into PPC management for local clients.

    How would you go about learning to do this properly? I don't know much about PPC.

    What would be your recommendations on getting started?

    Thanks,

    T
     
  8. eg33k

    eg33k Regular Member

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    1. I get my clients to open their G-Adwords account with their own credit card, but they give me log/pwd access.

    2. Get Awords Editor installed (free). Some things the editor is easier and faster than the web interface, but for reporting/graphs/trends the web interface works better for me.

    3. Next start getting good locally targeted keywords. This tool makes it super easy, and its free:

    http://www.5minutesite.com/local_keywords.php#ads it can make such
    variations as:

    keyword state
    keyword city
    keyword city state
    keyword zipcode

    Try it, you'll like it...

    4. Next use Adwords editor function 'Keyword grouper to break down all yr keywords into very small targeted adgroups. Keep in mind G- only lets you have 200 adgroups per campaign.

    5. Write a super targeted ad for every adgroup (2 if you want to A/B test ads)

    6. Make a HUGE negative keyword list (I usually only use Campaign level negatives.) Sometimes competitor brand keywords can be negative, sometimes not.

    7. For local clients with limited budgets, I usually on do exact match keywords, and if they rank high for them all and still have budget, then I create the Phrase Match variations.

    8. I make campaigns by Match type (just my style) and make sure that the positive and negative keywords are the same in both Exact match Campaigns and Phrase Match campaigns.

    9. I always set my campaign budget and kwd level CPC a bit higher than I really want to pay, cuz I'll work with averages, and control cost mid month if needed. I think G- likes this when I do it this way.

    10. Separate all kwds with low Quality score out into ther own Campaign to work on separately, or just pause them - leaving them in an adgroup too long can hurt the performance history and drive up yr minimum first page bids.

    11. I also sign them up for the Google Local Business Center to get them onto the Google Map, and if they have an online shopping cart, I create the Merchant Center product data feed (free)

    12. Targeting? City, state, region, zip is all pretty self explanatory, But I also turn off content network and Search Partner, and only go with Google Search to start with. I turn off iphones, and I set some hours in the middle of the night for ads to stop showing ("day parting")

    13. I set ads to show best performing one more often (unless I want to do an aggressive A/B test.)


    I spend about 1-3 hrs per day on my clients' PPC accounts. These are just a few random 'local ppc' pointers. Hope they help!

    Anyone want to turn these tips into an 'Local Business PPC Secrets Revealed' ebook and JV? LOL
     
    • Thanks Thanks x 4
    Last edited: Jan 20, 2010
  9. sshanu150

    sshanu150 Newbie

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    There are so many option to charge your clients for PPC Management, its all depend on you. You can charge them on percentage of spend or also Charge for percentage of profits that the PPC Campaigns generates. There is other option of percentage of profits (or sales) variations, Number of keywords , Fixed Management Fee and Hourly Management - Pay by the hour. Once I hired a company for my ppc management the company name was Evomantra.they told me all these options.