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Changing URL Structure and Retaining Juice

Discussion in 'Black Hat SEO' started by jlei523, Sep 1, 2011.

  1. jlei523

    jlei523 Regular Member

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    I want to change the URL of one of my pages from:

    new-ice-cream/fruit/strawberry

    to

    fruit/strawberry

    How can I do this without destroying all the links that I've built to the old link? Does anyone know the best way?

    Thanks.
     
  2. Trota

    Trota Regular Member

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    you can do 301 redirections for each url ur gonna change.
    theres a few good tutorials on .htaccess you need to read first but shouldnt be hard
     
  3. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Yea 301 redirects is the way to go.
    I would probably say if you have less than 50 pages, and they are all formated roughly the same, use 301 and you can probably almost do a bit of copying and pasting in your htaccess file.

    If you have more than 50 pages, it might be worth creating a regular expression in your htaccess file that deals with all of the redirects using one or two regular expressions - its quite complicated (I think it is anyway) so not worth doing unless its gonna save you ALOT of time.
     
  4. Checkmate

    Checkmate Elite Member

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    If it's just 1 page just use a PHP 301 redirect:

    http://www.somacon.com/p145.php
     
  5. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    If the page is making you money, don't change it. There is absolutely no guarantee that Google won't fry your page even if you do it exactly the way they tell you to.

    Once a website is making money, dinking around with the URLs has a thousand times more possibility to make your revenue go down rather than go up.
     
  6. dowser

    dowser Power Member

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    I agree! I did that to one of my pages to get the juice from the home page link - the old page was deindexed and the redirect never got PR juice, so tread lightly.

     
  7. thirdeye85

    thirdeye85 Junior Member

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    Make sure you back up your HTACCESS file before you screw around with 301 redirect!
     
  8. maradonna2010

    maradonna2010 Junior Member

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    I agree, don't do it unless you have to!

    I moved from a .Net "app" to wordpress and 301 redirected. still waiting and hoping i recover my rankings but its not looking good. dropped from 3rd with over 10k uniques a day to around 33 uniques a day!
     
  9. LBrown

    LBrown Senior Member

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    I agree with others saying don't do it.

    But if you feel that you must or you intend to ignore solid advice and there are a lot of pages, you can use this permalink migration plugin (for wordpress).
     
  10. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    I agree it's definitely not to be done lightly.

    I done it last year with my money site (had about 900 pages then).
    I went from really untidy urls to highly organised.
    It took me ages to set up all the redirects and I had to do sitemap before and after then check ALL redirects etc, then I done a site page check in google and randomly checked loads of pages to make sure they redirected ok.

    Everything transferred ok for me, but man it was stressful! You definitely need a good reason for doing it.
     
  11. SuperLinks

    SuperLinks Elite Member

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    Exactly, make sure that you have a real valid reason for doing it.

    This isn't a decision that you should make on a whim as most rankings will be lost for quite some time until Google switches everything over.

    It'll also take you quite a bit of manpower to go through and setup the redirects properly (assuming you have a lot of content/pages)