1. This website uses cookies to improve service and provide a tailored user experience. By using this site, you agree to this use. See our Cookie Policy.
    Dismiss Notice

Changing publish date of articles to upcoming year

Discussion in 'Black Hat SEO' started by waterworks, Nov 9, 2017.

  1. waterworks

    waterworks Senior Member

    Joined:
    Sep 28, 2013
    Messages:
    1,019
    Likes Received:
    359
    How do you guys handle changing the publishing date for the upcoming year. Do you switch it at the beginning of the year? Or update it midway through? Or some other strategy and how does this affect seo if the article is ranking well already?

    For example, if I have an article that covers 2017 offerings, but then I want to update one or two bits of information in the article for 2018 offerings, rather than rewriting the entire article (because maybe only a few manufacturers updated their offerings).
     
  2. Nargil

    Nargil Jr. VIP Jr. VIP

    Joined:
    May 10, 2012
    Messages:
    6,809
    Likes Received:
    4,491
    Location:
    Europe
    Home Page:
    I just change everything 2017 to 2018 in December. Never had issues with that.
     
  3. Topiano

    Topiano Jr. VIP Jr. VIP

    Joined:
    Dec 3, 2015
    Messages:
    2,508
    Likes Received:
    1,347
    Home Page:
    You should make an edit and republish .
     
  4. hekke

    hekke Jr. VIP Jr. VIP

    Joined:
    Jan 31, 2014
    Messages:
    1,057
    Likes Received:
    2,280
    Location:
    Sweden
    I have a plugin that replaces all 2017 with 2018, also doable with Yoast to make it change for you, but last time I tried my site crashed lol
     
  5. waterworks

    waterworks Senior Member

    Joined:
    Sep 28, 2013
    Messages:
    1,019
    Likes Received:
    359
    Your site crashed in google rankings, or your site actually crashed because you tried to use a Yoast feature?
     
  6. patriotnews

    patriotnews Supreme Member

    Joined:
    Oct 25, 2015
    Messages:
    1,384
    Likes Received:
    1,018
    Location:
    under there
    I start updating towards end of November.I start link building in December to give Google time to revisit.