Changing permalink of existing post in Wordpress, will break exist backlinks?

Unrealworld · Dec 17, 2018

Changing permalink of an existing post in Wordpress, will this break exist backlinks? I changed permalink of an existing post in wordpress that has backlinks but I'm not sure if I lost backlinks of this post because it redirects from the previous permalink to the new one but on backlink tools show that there are no backlinks, so I want to be sure if this didn't break existing backlinks...

Asayus · Dec 17, 2018

I've never had to do this, but based off of a quick google search, you should be fine as long as you use a 301 redirect and the content on both pages is/was related.

magicjones · Dec 18, 2018

Unrealworld said:
Changing permalink of an existing post in Wordpress, will this break exist backlinks? I changed permalink of an existing post in wordpress that has backlinks but I'm not sure if I lost backlinks of this post because it redirects from the previous permalink to the new one but on backlink tools show that there are no backlinks, so I want to be sure if this didn't break existing backlinks...

A real easy way to do this - Get the plugin Redirection, install it, add the old URL on bottom and new URL on top. It makes a 301 redirect. I have done this when doing such as you say, sometimes I update an article and want to change the permalink. The rankings never drop much and usually increase with the new content of course.

More advanced - You could also just go into your .htaccess file and make a 301 redirect there:

Code:

Redirect 301 /oldpage http://www.yoursite.com/newpage
Redirect 301 /oldpage2 http://www.yoursite.com/newpage2
ect.

Unrealworld · Dec 18, 2018

magicjones said:
A real easy way to do this - Get the plugin Redirection, install it, add the old URL on bottom and new URL on top. It makes a 301 redirect. I have done this when doing such as you say, sometimes I update an article and want to change the permalink. The rankings never drop much and usually increase with the new content of course.

More advanced - You could also just go into your .htaccess file and make a 301 redirect there:

Code:

Redirect 301 /oldpage http://www.yoursite.com/newpage Redirect 301 /oldpage2 http://www.yoursite.com/newpage2 ect.

It redirects automatically without any plugin.

Authority Empire · Dec 18, 2018

Thanks for sharing the useful information and yes its right that changing the permalink results in the breaking of links which also counts as a broken link and not good for SEO.

SEO Dave · Dec 18, 2018

Redirecting the old URL to the new one should take care of it for you.

But I wouldn't change the URL unless you really have to, particularly if the post had links and was ranking.

Changing permalink of existing post in Wordpress, will break exist backlinks?

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