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Changing html website to wordpress

Discussion in 'Black Hat SEO' started by firstnamelastname, Jul 27, 2016.

  1. firstnamelastname

    firstnamelastname Junior Member

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    Hello
    I am thinking about changing a html website to wordpress
    have you ever done this? will that hurt rankings?
    right now the inner pages end in .html and if I change to wordpress, the url structure completely changes, the pages won't end in .html
    a lot of the inner pages have backlinks so if I change to wordpress, those pages won't exist any mroe and I lose their backlinks
    the reason I want to change is html sites are hard to manage, wordpress is easier
    but if that means I will lose rankings, I will stick with html
     
  2. virtualbyron

    virtualbyron Jr. VIP Jr. VIP

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    Just make an htaccess redirect to your new urls, no worry
     
  3. firstnamelastname

    firstnamelastname Junior Member

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    what about changing a theme in general? lets say both sits are wordpress based and you are just changing the theme
     
  4. K.H.R

    K.H.R Jr. VIP Jr. VIP

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    There should not be any problem, 301 redirect your links to New URL.

    You Can Use HTML to WP Converter: wordpress.org/plugins/cms2cms-html-to-wp-convertor/

    I did not use this, so use at your own risk.
     
  5. srb888

    srb888 Elite Member

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    In Wordpress, you can change the Custom permalink as
    /%postname.html
    to keep/add the .html extension for your posts.

    You'll find the permalinks settings in Wordpress dashboard here:
    Settings → Permalinks → Custom Structure

    That way, you can keep the URL structure same as earlier, and the backlinks will still be directed to those pages. Problems solved!

    [​IMG]
     
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    Last edited: Jul 28, 2016
  6. SethTurin

    SethTurin Jr. VIP Jr. VIP

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    Be sure you're careful with all your pages, however you convert them. Converted a site to wordpress on May 15, check out what happened to the rank in June. It recovered, mostly. I think the mistake was not ensuring that each page was converted before we flipped the switch, so there were a few dead links.


    chart.jpeg
     
  7. mbreezy

    mbreezy Jr. VIP Jr. VIP

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    Lots of good advice here.

    One thing I'd like to mention in case you're a new Wordpress user is that some Wordpress themes can be very slow, especially compared to an HTML site.

    You can run Wordpress theme demos the site speed testing tools to double check you're getting a faster theme.

    Site speed has a small effect on rankings and slow sites can decrease user behavior/experience (which I also believe can have an indirect effect on rank).
     
  8. seo4life

    seo4life Regular Member

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    i agree, the only issue will be the slower site, that can fuck your rankings up.....i still think html sites rank the best because of its speed and no database......
    but they are a bitch to organize when you have lots of content