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Changing brand name and domain - What should be the plan?

Discussion in 'White Hat SEO' started by profseo, Feb 4, 2013.

  1. profseo

    profseo Junior Member

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    Hi BH'ers



    For business purposes, we are planning to move to a new brand name and hence planniing to shift to a new domain with new design/content.

    The old domain has got good authority/ backlinks and got PR 3. The site is also ranked for popular real estate keywords and we are getting good organic traffic.

    Now, as we are starting from scratch with a new domain (having new design/content) is there any way we can get the PR/Rankings and backlinks juice of the old domain.

    I heard 301 redirect works, but what is the correct way to do it? Should we have redirect from all internal pages of old domain or only the homepage is enough?
     
  2. saber210

    saber210 Supreme Member

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    If you only have less than 100 pages on your old site, I would say that 301 redirect it to each page of your new site..

    but if you have 100+, just 301 your whole site to your new homepage domain.
     
  3. profseo

    profseo Junior Member

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    We have just about 90 pages (out of which about 10 pages have backlinks and got PR).

    Can we 301 redirect these 10 pages to the homepage of new domain and spread the rest 80 to inner pages of new domain? .. Does many 301 redirect to one particular page has any negative impact?
     
  4. Gogol

    Gogol Elite Member

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    First go to your google webmasters ( if you have it configured), register your new domain and register a domain change request.
    Then go to your old domain's htaccess and use this rule
    Code:
    RewriteEngine on 
    RewriteRule ^(.*)$ http://www.newdomain.com/$1 [R=301,L]
    
    Google tells you to wait for 6 months, but I have personally seen everything getting transferred within a month or so. Your old domain's PR should be forwarded to the new domain too in the next PR update...
     
  5. profseo

    profseo Junior Member

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    Sure, I will try it out. Thanks gogol