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Changing a site from a naked URL To www. Whats the downside ?

Discussion in 'Web Hosting' started by Duffers5000, Jun 27, 2013.

  1. Duffers5000

    Duffers5000 Elite Member

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    I have a site that is ranking nicely

    Its a sales funnel for a physical business so I really dont need it to drop out of the serps or go offline for any amount of time.

    However I am always looking to improve.....As the site has grown I am finding the loading time is getting slower. I have cache plug ins running and have used smush.it to compress pictures

    I decided to apply for Googles pagespeed and was accepted. When setting it up I discovered that they can only work on www.website.com and not website.com (I think Cloudfare is the same)

    My site is a naked url website.com. I know how to change the redirect in the database I just would like to know what seo harm I would be doing by doing this

    We are talking about a 10 year old site with Domain Authority heading for 60. A nicely built up link profile etc. I might be being paranoid here but wouldnt I be undoing a lot of previous SEO work ?

    Looking for some opinions on the matter

    Thanks
     
  2. pathart

    pathart Senior Member

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    Regarding ranking changes I have done this to a few domains without any change in the serps, although I'd wait for a few opinions first; I might have just been lucky.
     
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    Last edited: Jun 27, 2013
  3. rasmusk

    rasmusk Senior Member

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    You shouldnt see any changes in SERPs by doing this correctly with 301 from naked to www. and putting it up correctly in Google Webmaster Toosl.
     
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  4. Duffers5000

    Duffers5000 Elite Member

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    Any other opinions on this before I go ahead and do it ?
     
  5. Untouchable

    Untouchable Supreme Member

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    I personally hate www.domainname.com
    i keep it domainname..com ALWAYS.
    If you are running WP do this. Get Cloudflare which doesnt need www.
    and get MaxCDN with w3 total cache if on WP.
    Combined together I have achieved .5sec load time on a shared hosting.
     
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  6. MadMaddy

    MadMaddy Junior Member

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    I don't think it will affect your SERP, i have done it for one of my site, witnessed a SERP dance and the site returned to the previous position after a few days
     
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  7. Rokebono

    Rokebono Senior Member

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    IMO you are safe with this, I've done this once and haven't seen any dance or drop out from serp.
     
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  8. Duffers5000

    Duffers5000 Elite Member

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    Yeah I wasnt keen on going to www....its a bit 90's I thought cloudflare was a similiar system and only worked on www. Ill have a better look at them now.


     
  9. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    It's easy to do and won't have any negative effects. Just add this to your htaccess file or if you have wordpress you can do it in the settings.

    Code:
    Options +FollowSymlinks
    RewriteEngine on
    rewritecond %{http_host} ^domain.com [nc]
    rewriterule ^(.*)$ http://www.domain.com/$1 [r=301,nc]
    
    Change the domain.com to your domain.
     
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  10. KELLOGGS

    KELLOGGS Supreme Member

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    I've changed it and haven't seen any real long term change but initially did see a drop so don't worry if you experience a loss in rankings at first.
     
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  11. echizen

    echizen Newbie

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    as you can manage the full 301 redirection from naked to prefixed www domain, it should not harm you. just ensure that all incoming link that target the naked domain redirected properly to prefixed domain. :cmiiw
     
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  12. masterjani

    masterjani Jr. VIP Jr. VIP

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    It won't affect serp's mostly. But, do some bookmarks to get it indexed fast to avoid delay in changing.

    Also, very careful in doing htaccess changes and other redirect methods. Some mistake will really drop the sites rankings.
     
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