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Change domain name, will it hurt your rankings badly?

Discussion in 'White Hat SEO' started by M4GN3T, Jan 25, 2011.

  1. M4GN3T

    M4GN3T Junior Member

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    Hi guys,

    Im in a dilemma here. I own a blog with about a million pageviews a month, 125k unique visitors and a domain age of almost 3 years. Its about a PS3 and im looking to change the domain name to something different.

    Now, how bad will this hurt my rankings? Considered that i will link the old domain to the new one by lettin it rewrite urls.

    Lookin forward to your guys feedback!
     
  2. icedfx

    icedfx Newbie

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    If you set up the 301 redirects properly, you may lose a little juice in the transfer, but overall you should be fine.
     
  3. offlinemarketing

    offlinemarketing Junior Member

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    I think you could do this step:
    1. Create announcement on your blog that the blog will be use new domain name. Let your visitor read and know that start from dd/mm/yyyy they should go to new domain name.
    2. Upload your blog to your domain so every visitor can try and get used to using the new domain name.
    3. At the day on number 1 above, use 301 redirection.
     
  4. xboxps3wow

    xboxps3wow Power Member

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    as long as you don't get rid of the old domain and redirect to the new domain it won't be too dramatic, but if you get rid of the old domain its like having a new site.
     
  5. secretsteve

    secretsteve BANNED BANNED

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    good to know
     
  6. darkface

    darkface Senior Member

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    I just recently did it (around 3 months ago) and I did loose quite a bit of rankings. My old domain was number 1 for several terms, a lot of them are now number 5 / 6.
     
  7. M4GN3T

    M4GN3T Junior Member

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    Ya thats what im afraid for =/ In the Dutch Google i rank #3 for the keywords PS3 and PlayStation 3 and i don't really want to loose that rank lol.

    Also my old domain is PR4, if i redirect it would the new domain be PR4 too?
     
  8. Knoxgates

    Knoxgates Supreme Member

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    Just make a formal announcement on your blog like this

    Code:
    This website has moved to a new URL: www.yournewwebsite.com
    
    Please follow the link and update your bookmarks accordingly. Thanks!
     
  9. rookiethomas

    rookiethomas Newbie

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    if you are getting so much traffic...why on earth would you change?
     
  10. Knoxgates

    Knoxgates Supreme Member

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    I have seen guys making bank with adsense and their blogs got deleted overnight. That's the reason moving on with a domain is a wise choice.
     
  11. Virus1

    Virus1 Supreme Member

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    If you do it right... you should not lose much of anything

    We did that for a big corporation that changed their name a few months ago..
    and we did not really lose anything...
     
  12. M4GN3T

    M4GN3T Junior Member

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    Because currently the domain has PS3 in it, and we want to feature the new PSP too. So we need a domain that covers all PlayStation Products.
     
  13. M4GN3T

    M4GN3T Junior Member

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    I changed my domain few weeks back did everything i could, 301 redirect, domain swap in webmaster tools, altho i lost about 1000/1500 visitors a day.. its driving me crazy.
     
  14. roberteb

    roberteb Regular Member

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    Unless you really have to I wouldn't. I'm talking to some people now who had a PR4 site 8 years old who got persuaded by some marketing idiot to change domain name because it didn't reflect what they really represented what ever the hell that means.

    Anyhow they switched domains and as far as I can see the 301's look OK but 9 months later PR is now PR2 and much worse rankings for many (100+) have dropped some as many as 30-40 places. This has meant a 40% drop in traffic.

    Now in time some may come back but it's my feeling (theory) that all the juice doesn't get passed through 301's and Matt C has stated that some anchor text links will not pass through the 301 (the anchor text that is).

    Changing domain was a bad idea for these people particulary as they didn't really need to.

    If you have to change then I suppose you've no choice but I don't like it.