cashgifting from internet marketeer's point of view?

I see many people falling for cash gifting.But this thread is not on the topic of whether to participate or not to participate in cash gifting.I have opened this thread to ask about your opinions as to how the cash gifting site owners earn.
i mean its like they earn from placing their email address in the list.but that wud bring money only once or do they place their email address again and again in the list?

how do the big boys/site owners earn from cash gifting?


also is there any cash gifting site which will give me money if i send customers to them like affiliates marketing or something?
thanx
and sorry if this has been answered before.

They put themselves or family at the top for a start

The cash gifting site owners earn from the administration fees to sign-up
the particular program I'm in also has a monthly fee recurring for the
backoffice, replicated website, training etc..at 1000+ members and if a recurring
fee is as little as $25 that's $25k/month scratching your nutsack while you have an army of people sending you initial admin fees + recurring fees..luckily as a top producer my monthly fee is waived..


Other programs charge an admin fee each time you want to upgrade your pledge level, other programs take your every 3rd or 4th pledge for services such as callback requests, etc..