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[case study] What I did and how I did it

Discussion in 'Black Hat SEO' started by elvis1973, Jul 7, 2011.

  1. elvis1973

    elvis1973 Power Member

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    This is my case study, it isn?t intended to be a guide, far from it, much of what I have done I have done in the wrong order and I have often jumped in with both feet and then learned I should of done something a different way or in a different order but none the less, this is how I have done it and these are the results I have.

    This is MY site, it isn?t a made for adsense blog it is a real website supplying a real product and service to the business sector. My product and service is sold offline and is one of the fastest growing sectors in the world in recent years, the other main players in this sector are some of the biggest technology companies around with thousands of staff in several countries.

    So the completion was tough for the top level niche keywords. This is how I am going to break down my keyword competition; I have approx 17 active keywords that I monitor.

    Level 1 - Top level niche keyword = 201,000 global searches per month (this is just one keyword)

    Level 2 - Sub level niche keywords = 27,000 global searches per month (this is 5 keywords combined total)

    Level 3 - Micro Niche keywords ? under 100 global searches per month (this is 10+ very highly targeted keywords)

    My domain is under3 years old.

    My level 3 keywords all performed well from on-page only optimisation, no off page was used on this site until a few weeks ago.

    I was not in the top 1000 in the big G for any of my Level 1 or 2 keywords.
    All content on my site is 100% unique and written by me.

    My domain name does not contain any of my keywords.

    If there are any other key facts that you would like to know about my pre off-page SEO then let me know and I will update this.

    This is what I did and the order I did it in, as close as I can remember.

    I discovered BHW in May and spent almost a week looking at threads and trying to formulate a plan for how to start my off page SEO process and start to rank for my level 1 and level 2 keywords.

    After a week of reading I decided I needed to take action and this is what I did, from memory as best as I can remember it.

    Week 1

    - I published a 100% unique article on Ezine (link to money site)
    - I published a 100% unique article on Squidoo (link to money site)

    Week 2

    - I purchased a 15k blast from BHW and aimed it at my money site
    - I purchased a 3000 link wheel from Fiverr and aimed it at my money site

    Week 3

    I took a free 2000 blast from someone giving it away on BHW
    I took another free 5000 blast from someone on BHW

    Week 4

    - Purchased AMR & SB, created a unique article and spun it 100 times and submitted it to 298 article sites, 40 of these where successful and are live (all pointing to money site)

    - I signed up to dripable and linkilicious and ran all live links from above into linkilicious

    - I have the 1000 option active in dripable linked to linklicious

    - I purchased the Linkpush service and ran one cycle on my money site (this completed a few days ago)

    This week

    I added some of my properties from my linkwheel in linkilicious

    I have started to create some web 2.0 properites and submitted 100% unique content to them, so far I have done blogger, weebly, wikia, hubpages and bukisa. Only did these yesterday. All link to my money site.

    That is pretty much what I have done so far and here is where I stand.

    - Level 1 keyword ? No 67 in G
    - Level 2 Keywords ? Range from position 12 to 20 in G
    - Level 3 Keywords ? Range from position 1 to 20

    There you have it, I am really pleased to get the top level keyword in at 67 and also the results of the level 2 keywords in such a short time, I now need to look back at what I have done and try and work out what has given me the boost and how I can push this forward over the next few months.

    Any thoughts or comments would be great, also if I have been too vague in anywhere then let me know and I will try and clarify.
     
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  2. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    As you can see easier kws are well easier to rank for with automation. You're going to find a lot of barriers for your main kw unless the competing sites are poorly optimized.

    In all likeliness you will need to not only step up what you're doing but expand into other means of backlinking schemes to hit the first page for it.

    You might want to think about joining some high PR homepage networks. Try to start diversifying your links and build a lot of buffer sites around your site. Then build layers around your buffer sites. You could also buy some aged domains and put them on different IPs. Then try to create some authority sites around your site to increase your authority.

    Don't just get spammy links. You want to be top dog in a competitive niche you need to spend the time and money to get there.
     
  3. elvis1973

    elvis1973 Power Member

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    Thanks for the advice, how would I do this?


    I have started to create the buffer sites which I presume are the Web 2.0 properties I mentioned so what buffer can I create around these, is it just another layer of similar sites.
     
  4. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    Basically, yes. If I'm targeting a challenging kw I like to create some quality web 2.0 buffer sites which link back to my money site. Don't make these 1 pagers and don't just target your main kw. Add some ancillary keywords related to it for the content.

    You can also create your own websites on your own domains too.

    Once you do this you can start bombing them with links since you don't care as much about ranking or google dances. Create a bunch of web 2.0 sites linking to these sites. Then create another layer linking to those sites.

    Use all different types of links. I'm finding profile links to be a lot less effective lately and comment links have been on the decline for a while.

    When I buy services I try to find unique services that aren't being beaten to death like a dead horse. One I'm trying out right now for example is the black hole seo service in the BST section. Don't know the results it will give but it's something different and gives me a lot more diversity.

    Hope that helps.
     
  5. elvis1973

    elvis1973 Power Member

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    So with hindsight I should of avoided sending any shitty blog and profile blasts to my money site and sent these to my buffers.

    Then tried to find some quality high PR links to send directly to my money site.
     
  6. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    I'm not of the school that thinks you can't have spammy links to your main site. With that said I would start moving away from it because it looks as if google is devaluing them and this could lead to some loss in rankings over time.

    Most people freak out when they get a bunch of spammy links and start dancing all over search results thinking they've been sandboxed. It's normal for this to happen. If you're averse to this than only do it to buffer sites.

    I use a mix of everything to my money site including blog comments, profiles and AMR. But as my site gets more established I push those links towards my buffer sites so I don't have any temporary huge ranking drops.
     
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  7. elvis1973

    elvis1973 Power Member

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    makes perfect sense...Thanks.
     
  8. elvis1973

    elvis1973 Power Member

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    Update for anyone who followed this.

    My Level 1 Keyword has now moved to position 61
    My Level 2 keywords are all at 12 - 16
    My Level 3 keywords are all now at 1 - 4

    In the last 24 hours I have created 4 new 100% unique articles and published them to new web 2.0 properties, some of these have links to my money site and others have links to my other web 2.0

    I have also still got Dripable and Linkilicious subscriptions active so there should be approx 3000 new backlinks going through each week

    It seems that since my Linkpush and initial blasts that things have slowed a little but there is still movement in the right direction.

    I have another Linkpush available from 1st August so hopefully this will give my level 1 kw a big boost.
     
  9. pf69.com

    pf69.com Junior Member

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    how much did you invest to achieve those results?
     
  10. SuperLinks

    SuperLinks Elite Member

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    Appreciate the updates on this - I like when case studies are stuck with it by the original posters!

    Sounds like you have a good strategy though. Make sure you sprinkle in some good link love (high pr links) to your money site as well and you'll have a solid foundation.

    Also do you have a social bookmarking strategy?
     
  11. elvis1973

    elvis1973 Power Member

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    I would say a few blasts and a few monthly subscriptions and then thrown in SB and AMR and its around £200

    Although do have a subscription to SEOmoz which isnt cheap.
     
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  12. bstsystems

    bstsystems Regular Member

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    The only time that I try to rank for keywords under 100 global search results is "secondary keywords" on a page. I only write pages that have at least 800 exact results for the main keyword, usually a lot more. Don't waste your time writing and marketing a whole page on your site for 100 searches, if that's what you're doing anyway.
     
  13. elvis1973

    elvis1973 Power Member

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    hopefully all the way to page 1 position 1

    Some high PR links is what I need, I have seen the .edu gig on BHW and I intend to give it a go soon but would like a method for finding my own

    I have only opened a few accounts and created 1 or 2 links just to try the process out but other than that I have made no real effort on this yet. Its on my very long to do list. I am trying to do as much as I can by hand because I think this is the best way to learn, i can start to automate more down the line.
     
  14. elvis1973

    elvis1973 Power Member

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    The thing is, because this is my product then none of my efforts are really wasted. The low volume keywords, which there are around 10 of, have a combined search volume of around 1000. And they are the ones that are generating leads, because they are very highly targeted I am now number 1 for many of them and they are paying for themselves already.

    A converted lead from one of them would generate around £3000+ in revenue over 3 years so they are well worth the effort.
     
  15. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    Very interesting case study. I know your still working on this, but it's good to actually see real results and that you have really increased your positions through your efforts.

    I would agree that you need to diversify as well though - you need a wide variety of links so your eggs arnt all in one basket.

    Subscribed now so looking forward to the next update.
     
  16. elvis1973

    elvis1973 Power Member

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    What diversity would you suggest?
     
  17. wisedave

    wisedave Registered Member

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    Hello Elvis,

    I am enjoying your story here....I have yet to pull the trigger like you, but always troll the boards.

    Sorry for my ignorance here (or severe lack of knowledge) but can you explain what you mean by the above quote? What are web 2.0 properties?

    Cheers,

    Dave
     
  18. elvis1973

    elvis1973 Power Member

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    Sites like Squidoo, Weebly, Hubpages there are many many more but if you read cash's blueprint (which i did about 50 times) he gives you a good list of the ones you need to look at first.
     
  19. pf69.com

    pf69.com Junior Member

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    and how much did you already made out of that website?
     
  20. wisedave

    wisedave Registered Member

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    Thanks for chiming in so quick......so I would look into those type of sites to submit articles then?

    As for Cash's Blueprint...not heard of that. Off to do a search!

    Cheers mate,

    Dave